Email Campaign Cost
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- e-wo
I've never set up one of these.
Thinking of learning Mailchimp from scratch to set up and design a client's campaign. Only one newsletter style needed, and fairly minimal at that, but must match his brand well.
How much time should I expect this to take?
- prophetone0
i just did this for a client through mailchimp and it was a breeze. create account, create your subscriber list, import csv to start it off. create your campaign, choose template, mod template content, send test email, send real eblast. a few hours tops from knowing nothing about it.
- prophetone0
so, bill them at least $5k.
- e-wo0
Excellent. Thanks!
Did you get very in depth in fiddling with template styles? If so, what was hard?
- PonyBoy0
^ there's only so much you can do w/an email blast... but know the templates on Chimp are UBER EASY to work with...
- prophetone0
it's pretty easy. they provide a huge list of templates, all with different layouts that will accommodate varying needs for your content. so if you have a main pic and three small feature boxy pics then there are templates that can handle that nicely. you just upload your art into each position and tweak, then tweak the colours and add in the logo and voilà.
- prophetone0
seriously, I chose the best one for my needs, monkeyed around with it to my liking and had it ready within 20 mins. then tested it, etc.
- prophetone0
btw, i don't work for mailchimp but if need cheep nikes i'm ur guy.
- e-wo0
Music to my big dumb ears. Thank you.
- bogue0
just to be difficult i'd say choose campaign monitor over mail chimp.
- whatthefunk0
I use Constant Contact and iContact on a monthly basis for a few clients - they're all about the same except for slight differences in pricing.
- Nathan_Adams0
Another +1 for Campaign Monitor. Great to work with.
- e-wo0
Have you guys been importing your own templates or creating them in-system?
- e-wo0
Can anyone recommend a starting place for designing & coding my town template, rather than using their simple wizard tools?
- spot130
Campaign Monitor has great examples and resources for templates:
http://www.campaignmonitor.com/t…
(most of these are tested on the majority of mail clients)
- vaxorcist0
one thing to watch.... an email campaign can cost you some karma and reputation points if your client has given you a dodgy list full of bouncing emails and/or from "unknown sources"... MailChimp is pretty emphatic about where your list comes from, and if more than a few percent bounce, or they get complaints, they are not happy.
One approach is to make the client take responsiblity for signing up for a mailchimp account.
Mailchimp is concerned about this not just because they're web people, but also because they have carefully cultivated business with gmail, yahoo, hotmail,etc so as to not end up in spam folders...
- yes, mailchimp gives you a stern lecture at the import stage but ultimately allows you to up a csv. no funny business!prophetone
- newuser0
How much did you charge the client?
- e-wo0
I haven't charged the client yet. Doing my research before I quote or I agree to anything.
Client's contact list is 100% kosher. His people have been signing up via a Mailchimp subscribe list so far, so we're on track with karma.