New Wendy's Logo
- Started
- Last post
- 37 Responses
- dibec0
i like it.
- teh0
meh what ever! I don't think it will matter. Most of the time the people who go there don't even get out of their cars.
- I don't people who there actually leave their cars at all. Perhaps to go to the toilet. Or maybe not.qTime
- haha my fiancees german relatives thought Americans were so lazy for wanting to go through drive throughsHijoDMaite
- so there we were sitting inside In N out like ididots and I kept thinking how much better it would be to eat this while watching Sportscenter in my living roomHijoDMaite
- watching sportscenter on my big greenHijoDMaite
- dbloc0
The old logo was definitely too cluttered
- agreed, but the new version isn't the solution.bulletfactory
- bulletfactory0
If Romney becomes President, he'll make abortions like this illegal.
- dbloc0
probably could have done something a little nicer with the apostrophe.
Is the apostrophe a different color red or is it just my eyes?
- definitely feels brighterbulletfactory
- Yeah F22717 vs D7252Banimatedgif
- hellobotto0
Smart update. Wish some of the spirit of the flourish under the previous wordmark could have been worked into the update, but all-in-all a nice next chapter.
- dbloc0
The lost the Old Fashioned
- colin_s0
dislike.
the idea of having "old fashioned hamburgers" is great. fast food is this american 50s idea. wendy's at this point could be a frozen yogurt stand with that logo and i wouldn't know the difference. but the signage / type treatment on the old logo just makes it feel like a place to eat.
(this coming from someone who hasn't eaten fast food in years)
- agreed. However it is better than the Arby's re-dodorkKn1ght
- teh0
Wendy needs DSLs
- i_monk0
The wordmark could use a little depth – borrow the shading from Wendy's hair and use it to round out the letters a bit.
Kicks the ass of Arby's new logo.
- ideaist0
More important WENDY'S announcement:
- bullets are faster.CyBrainX
- Looks old fashioned to meanimatedgif
- cant someone sue burgers companies for false representation. I mean it's not going to look like this when you get it, is it!Kiko
- get it!Kiko
- qTime0
A step in the right direction but I kinda liked the western style font, it gave it more personality.
- prophetone0
i like it.
- nocomply0
I agree the old branding needed some streamlining, but I think the new font is garbage. I would have liked to see them keep a touch of the "Old West" style.
- fooler0
the real Wendy...
- utopian0
Still looks Ginger!
- mathinc0
I love the new illustrated Wendy. The type however feels really rushed. I absolutely hate the 'd'. It seems like someone just screwed up on the color of the apostrophe, it's definitely brighter. The mis-color on the apostrophe makes me think this was rushed for a press release. Hopefully they refine the type before moving forward.
- ernexbcn0
Like.
- ETM0
How does this sit in a sign? The old logo WAS the sign.
- in a USToday style circle of course. Or a GAP like square.TheBlueOne
- monNom0
Problem: our food quality has gotten dramaticly worse from a decade ago. We've exhausted the goodwill of our customers who remember wendy's having a quality product. As a result, fewer consumers are chosing Wendy's hamburgers today.
MBA Solution: let's update our logo to signal to consumers that we've changed, while keeping everything else exactly the same so as not to offend current customers.
- I don't even eat there but their commercials have touted their food changes enough for even me to be aware of them.monospaced
- I am under the impression they have better food than their competitors, but I still don't eat fast food.monospaced
- all lies, I fell for the commercials too. exactly the same if not worse.monNom
- Wow. I didn't realize you did a thorough breakdown of their food. Please share your official results.monospaced
- Well I did. Official result: cold and oily.monNom
