CP+B ruins Arby's
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- utopian0
Arby's Gets a Makeover: New Logo, New Sandwiches. Is it an Improvement?
- set0
Looks like that 3D text shit you used to get in ms publisher
- fooler0
their sandwiches suck but their jamocha shakes are delicious!
- scarabin0
i noticed recently that "arby's" is a sort of bastardization of the initials in "Roast Beef"
only took me 3 decades
- identity0
I'd like to see how the new typemark plays out across the rest of the brand's executions - that being said - this looks like a decision made out of the CD's ego.
- monospaced0
Overall feels like two different ideas thrown together—the 3D version and the minimal sans-serif type version—with another version's randomly-modified apostrophe. What the hell does that add?
- akrok0
hahahahaha. cp+b sure know's their stuff. braaaand masters. lol.
- CALLES0
it was already ruined
- ETM0
It's still a better marketing play than that partnership with the manufacturers of soylent green.
- ETM0
- omg0
the old western flavor is lost when you replace it's flavorful western styled font, with one that has no flavor, only to attempt a modern direction for a fast food business. I find unappetizing the disconnection of 3D and 2D elements in the new logo.
- omg0
the old western flavor is lost when you replace it's flavorful western styled font, with one that has no flavor, only to attempt a modern direction for a fast food business. I find unappetizing the disconnection of 3D and 2D elements in the new logo.
- colin_s0
3-d in logos is something i'm not fond of to begin with but putting a flat typeface in the middle? what?
- whhipp0
pretty hideous. that apostrophe area is a clusterfuck of "i dont give a shit". so much going on there... then to make matters worse... place the ™ there just for good measure. lol
- dbloc0
horrible™
- monospaced0
lol @ tag line
- dbloc0
- that bothered me right away toomonospaced
- i think that might be a nod to the meat slicer. I'm guessing. otherwise what the hell is that?transmission