Printing challenges 22 Responses

Last post: 9 months, 2 weeks ago | Thread started: Aug 2, 12, 8:26 a.m.

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• RustyStew

  Hi QBN dudes,

  I have a challenge, and I am needing to reach out beyond my normal resources here for information. (Also, thinking I should have done this a while ago).

  We have a client that we have traditionally printed 4c+2PM/same. One of those colors in particular has shifted way to dark, then way to yellow ect. ect. It has not been associated any longer with a straight PMS color for at least the past 5 years (as long as I've known this client). And is a moving target of sorts.

  This year we have been redesigning their materials, and with their conservative nature we haven't been able to move completely away from said frustrating color. It's also a core branding color for them. That being said, we were able to convince them to change it slightly, so now we have a PMS swatch associated with it, but it isn't a spot, it is a CMYK swatch, because there isn't an actual spot close enough. It is built out of only 2 of the 4 colors so we figured it would be easier to hit more consistently since the printers[1] have at least some reference to a swatch.

  Now, we have moved to printing their pieces 4c/4c in all cases. Is this a horrible idea?

  Aug 2, 12, 8:26 a.m. – Permalink

• monospaced

  If the new color is made of two standard CMYK colors, I don't think it'll be a problem. Did I read that right?

  • <– pango

  

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  Dog-earAug 2, 12, 8:39 a.m. – Permalink

• RustyStew

  You understood it correctly, thanks.

  • yeah, probably no need to even bother with a PMS when this is the case. that would just complicate– monospaced

  

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  Dog-earAug 2, 12, 8:59 a.m. – Permalink