Chop suey lettering 22 Responses

Last post: 11 months ago | Thread started: Jun 24, 12, 9:38 a.m.

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• whatthefunk

  Jeff Yang, who writes the Tao Jones columnist for the Wall Street Journal Online, observed earlier this week that FreshDirect sent an email promoting a new line of "quick and easy" food options, Stir Fry Kits. And, apparently in an attempt to make it more authentically Asian, "Stir Fry Kits" is written in what Yang calls that "cliche fake-brushstroke 'oriental' typeface that reflexively causes many Asians to cringe," which is called "chop suey lettering" while "Dumplings" is written in what's known as "chopsticks lettering."
  Yang's friend had emailed FreshDirect to complain about their "unfortunate use of stereotypical typography" and how she was “disappointed by the laziness of using an outdated and unimaginative font in the logos to advertise the ‘Orientalness’ of 
the cuisine." From Yang:

  http://gothamist.com/2012/06/23/…

  

  Jun 24, 12, 9:38 a.m. – Permalink

• detritus

  

  

  

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  Dog-earJun 24, 12, 9:42 a.m. – Permalink

• detritus

  Alternate response:

  

  • non sequitur?– _salisae_

  

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  Dog-earJun 24, 12, 9:43 a.m. – Permalink