Branding over multiple divisions
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- ETM
I am looking for examples of branding that encompases multiple divisions of a company. Where maybe the division has a unique identity but references the parent brand (through different colors etc.)
I looked for existing on here, but came up with nothing. Timeline me if I am wrong :D
Cheers
- jerk0
- What a mess!qTime
- nice findmonospaced
- i kind of like virgin. don't they have a spacecraft as well these days?ohhhhhsnap
- they forgot this one http://upload.wikime…ohhhhhsnap
- Limo? wtfLlyod
- wow - its so much more unified in the UKfadein11
- CALLES0
LOL at virgin bingo
- bulletfactory0
Universities often do this to help brand departments, colleges and divisions.
- utopian0
- lol, that's just an evolutionmonospaced
- More of an evolution than branding over different devisionsqTime
- haha you beat me to it, MonoqTime
- ETM0
Thanks so far. I thought I saw on here recently a treatment where the parent brand was colorful and the divisions each adopted one of the parent's brand colors. Can't remember the brand or if it was only mentioned or was a member's work (I'm scanning the 'Show Some Recent Work' thread too).
- waterhouse0
I know that there's a range of opinions here on Google's logo...However, in looking around their universe, one can see that they're thinking about this.
Google talk, Gmail, Google+, Google play, DevFest, etc. (while perhaps not best encapsulating thoughtful and sharp cross-brand unity) all nevertheless communicate their parentage with the distinctively unacademic looseness and color-play that clearly identify Google's visual sensibilities - for better or worse.
- ETM0
MOAR please
- moniker0
*bump