How Much For A...? 1414 Responses

Last post: 1 year ago | Thread started: May 23, 12, 11:01 a.m.

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• Atkinson

  I've been asked to design a 32pp book [mainly image / drawing based] for a huge event. Great advertising for me. They have a minimal budget. It's an event that I really like anyway, so I'm willing to do a less expensive than normal job for them.

  Including design, meetings and and litho print [newspaper / other similar lo-fi type publication], either BW / colour, what kind of ball park figure would you say? Based on the fact it'll be 'mates rates'.

  May 23, 12, 11:01 a.m. – Permalink

• animatedgif

  They can afford a huge event but have "no money"

  hmmmmmmm

  • a trade show is a huge event, maybe they got a tiny booth– albums

  

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  Dog-earMay 23, 12, 11:03 a.m. – Permalink

• monospaced

  Hate to say it, but this is a simple "time x rate" equation.

  • 'mate rate' that is– monospaced1/2

    yes you're right– Atkinson2/2

  

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  Dog-earMay 23, 12, 11:08 a.m. – Permalink

• Llyod

  advertising only works if they can read your name

  

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  Dog-earMay 23, 12, 11:10 a.m. – Permalink

• vaxorcist

  first question: Do they already have a look/feel? If not, you're NOT just "doing a 32pp book" you're inventing an identity AND doing a 32pp book....

  • <<<<– ArmandoEstrada

  

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  Dog-earMay 23, 12, 11:13 a.m. – Permalink

• Atkinson

  yes they have an identity. It's a charity / arts organisation so the budget has been cut massively by the government. The event is large, the majority of their money goes towards paying international artists to make work.
  I have a lot of control over the content of the book.

  

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  Dog-earMay 23, 12, 11:19 a.m. – Permalink

• fredddddd

  Do you contribute anything, or just "design" the book?

  If you have the time and want to do it, maybe $3-400 is fair + printing costs?

  • US Dollars?? Might as well work at McDonalds probably make more per hour...– ArmandoEstrada1/3

    Its only 32 pages. $800?– fredddddd2/3

    per page right?– timeless3/3

  

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  Dog-earMay 23, 12, 11:44 a.m. – Permalink

• fadein11

  why can't you answer your own question?
  you have mentioned all the relevant factors involved.
  go with your gut feeling = commonsense x hourly rate.

  • +1– monospaced1/2

    I can answer it, just curious to see how people here would answer the same question– Atkinson2/2

  

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  Dog-earMay 23, 12, 11:48 a.m. – Permalink

• robotron3k

  Meh. Non-profits are a pain and a print job won't get you much klout now-a-days, it would be better to design their site. Tell them you'll do it for free and negotiate yourself a spot as one of their visting "international artists" and THEN ask them to pay you for your art work.

  

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  Dog-earMay 23, 12, 11:54 a.m. – Permalink

• randommail

  

  • no– Atkinson

  

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  Dog-earMay 23, 12, 12:01 p.m. – Permalink

• bjladams

  I'd have to agree with fadein - you're the one that knows what your investment is going to be in it, and should be the one that can decide what return you'll get - whether by publicity or immediate revenue... for the rest of us, it's just a guessing game.

  • then have a guess– Atkinson1/2

    ha, not guessing at what you should do- i'm referring to guessing at the variables involved.– bjladams2/2

  

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  Dog-earMay 23, 12, 12:03 p.m. – Permalink

• clearThoughts

  Looks like you want to do it. Just go for it,

  

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  Dog-earMay 23, 12, 12:06 p.m. – Permalink

• fredddddd

  Maybe sit down and talk with them about it. Tell them that you're going to give them a 30% discount of what you'd normally charge.

  

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  Dog-earMay 23, 12, 12:42 p.m. – Permalink

• fredddddd

  How much would you people charge for a 32pp book [mainly image / drawing based] for a small client in a normal circumstance.

  

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  Dog-earMay 23, 12, 12:43 p.m. – Permalink

• vaxorcist

  I think the price is less important than the level of responsiveness-committment. You might ask their budget, then say something like Well, for a commercial client, I'd charge $x, your budget is $y, and I'd love to work with you, as long as we can have only X number of meetings, and there's only 1 person who can okay or veto an idea, and you respect my time, so I can respond in 48 hours, not 15 minutes to various little questions.

  • the one person thing is a good idea, and limited meetings, thanks– Atkinson

  

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  Dog-earMay 23, 12, 12:49 p.m. – Permalink