Lippincott?
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- freshdude
Why are all the logs made after 1988 so bad?
Their early work is so good.
http://lippincott.com/work/logos…
Now all their stuff looks the same.
- 20020
I swear this was a spam. Lippincott sounds like some pill...
- 20020
Their work is solid.
Couple of reasons why you might think later work is bad
- Older ones who have survived over the years are more solid brand. You may have different perspective about particular brand since you are more exposed to it and embracement toward it regardless of what it looks like.
- Note that work after 1988, there are more stylized, micro level details and extensive colors. As methods of printing and technology of different channels improve, they are able to add more details. Logo becomes limitless in terms of creative interpretation. Logos used to have thicker lines and simpler shapes because they couldn't execute it effectively at that time to all matters of exposure.
- Logos tend to lag in design trend. As design trend cycles rapidly increase, we see designs that are considered to have pass it's height of trendiness. Distribution of identity takes time as well as embracement as such.
- Cultural shift in perception and business of brand really took off in various phases over the years. Mad Men set in the 60s was the dotcom of the time. Everyone was starting agencies (much like everyone is doing now as technology is enabling them to be self sufficient). As notion of branding and advertising become more prevalent, the science theory and process of brand solidifies to the masses. Agencies becomes more of production house as clients gain more knowledge. Remember, agencies think clients are idiots and clients think agencies are idiots.
- Notion of classic is based on the current trend that we are in. Minimalism and simplification is a style became dominant follows by textualization of brand. Design seems to have 20-30 yr recycle life (looking at last 100 years). Anything under that, we tend to think that it is crap because current style evolved from it. Anything beyond and surviving brand becomes a classic.
- It is easy to knock on few bad designs with a large body of good work because they stand out.
- It is arguable that a brand survives because the design communication is carefully selected but there are great amount of logos which were well designed but the business did not survive. We see things differently on value of survivability
- akrok0
its good that your work is soooooo fucking great. almost 2 advance for this world. oh, wait. you don't even have a portfolio. bingo!
- utopian0
Perhaps just a shot in the dark, but I am guessing that Lippincott hired all of the washed up talent from either Pentagram or McCann...
- qoob0
freshdude = #1 thread starter
- digdre0
solid work.
- freshdude0
the old stuff you mean.
- dbloc0
following trends.
- freshdude0
The trend is to make things look like just another technology company?
- 20020
no the trend is to make everything with gradients
- 20020
and add touch of 3D
- freshdude0
Don't forget "harder to read".
- 20020
you dont read logos. you accept it.
- i_monk0
Gradients are not a "trend" anymore. Solid colours were a necessary limitation at one time, but they haven't been for 10+ years.
- Fuzziest0
Notice the predominate use of red in the older stuff and the dominance of blue and green in the newer.
- freshdude0
^ I still see red. Just slimmer.