Paul Rand - 1 Option
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- freshdude
Paul Rand famously only gave one option to clients?
Did he ever get rejected?
Do he always do a really nice presentation?
- pressplay0
before computers came into the game, I think it was a lot easier for graphic designers to get through projects without offering 10 alternative solutions and making tons of revisions.
The thought process of the designer remained basically the same since the days of Paul Rand, leading to one or two solid, maybe brilliant solutions of the given problem.
But clients mostly do not see or understand that process, they only see what a graphic designer DOES not what he THINKS. For them it looks just like a random process of clicking and picking fonts and colours and stuff. So they say to themselves: "I know it is only a mouseclick to change that fucking colour, so do it, I want to see how it looks! And then you change the font, it‘s easy, I know that because I use Word."
- menos0
I usually only present one option to clients. If they don't like it, then back to the drawing board to present another 1.
And very rarely when i present more than the one option, its never more than 3.
Also, i feel that many options confuses people even more!
- ernexbcn0
Doing the NeXT logo for Jobs:
"I will solve your problem and you will pay me," he told Jobs. "You can use what I produce or not, but I will not do options, and either way you will pay me." And it would cost $100,000.
Two weeks later, Rand flew back and presented his solution in the form of a book walking Jobs through the rationale. Jobs loved it but asked for the yellow of the 'e' to be brighter. According to Isaacson, "Rand banged his fist and declared, 'I've been doing this for fifty years and I know what I'm doing.' Jobs relented."
- I love it. Sadly though, the state of the industry is much different than it was then.d_rek
- No one else would've gotten away with that with Jobs...he respected Rand and acquiesced. Psychological.monkeyshine
- albums0
call the man by his proper name... Peretz Rosenbaum
and these suck...
though his foundation is still proud of the latter- second is like what a first year student would think ofuuuuuu
- The Ford logo is circa1960 and capture that time quite well, IMO.ETM
- yeah its sort of timely and tastefuluuuuuu
- Why is the use of his 'real name' important, albums?detritus
- Ford logo is great. Way better than its current.Hombre_Lobo
- ETM0
In almost all cases, I/we only provide one option. The one we stand behind. Rarely have we even had clients ask to see something else in a presentation (i.e. where are options B and C). They like it, they don't, we forward or we don't.
It doesn't come from any ego, right/wrong/proper or or even economics, it just simply comes from finding a direction and seeing it through the course. If the client feels different, then it's just not the one to work with.
Honestly, I think clients secretly hate choice. People can more easily say "I like it, or I don't" rather than have to decide from choices and constantly wonder if they were in error with what they did or didn't do or compromises made.
- MrT0
I wonder if anyone warned him against a typeface because it was overused...
- bored2death0
Ah, the heady days of Modernism. The lone genius...
- drgs0
so he thought his reputation justified being an asshole? Fuck paul rand