Logo rates
Out of context: Reply #6
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- hellobotto0
Numero (and Benja), it depends on the business model you want to follow. Agencies charging $99 (volume) or $9999+ (selective) as a flat cost is a fine approach. It requires less client engagement (in the estimating process) and allows you to move on to the next prospect or quickly into ironing out the scope and getting to work.
Personally, I use a mix of fixed and adjustable depending on the opportunity. In cases where I go above or below a standard rate, I'm sure to explain why, and part of the discussion draws a parallel to what the client can afford. "But aren't you setting yourself up to get ripped off?" During those discussions, you can assess whether or not it's a good situation so if you choose to move forward, you'll know what kind of bed you've made for yourself. By having frank conversations with clients about mutual approaches to the financials, you can create an opportunity to align yourself with their business and potentially circumvent the forgettable experiences that accompany the volume places or the "I don't think I got what I paid for" that some selective agencies encounter.
Again, the intersection of design and commerce can be subjective, and this is just my approach which works with my circumstances. I'd also echo previous posts with the "depends" reply because it truly does depend on both the prospect and you.
Best of luck with the charybdis and scylla that is creative estimating and execution!