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Logo rates 1919 Responses

Last post: 2 years, 6 months ago | Thread started: Oct 5, 11, 4:14 a.m.

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  • Benja82

    Do any of you have a standard charge for logo designs?

    Oct 5, 11, 4:14 a.m. – Permalink
  • randommail

    historically, for me, it falls between $10,000 - $20,000

    • wow. for any small client that walks in off the street? impressive.dewilde
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    Dog-earOct 5, 11, 4:17 a.m. – Permalink
  • Jimbo82

    No. There are lots of factors which come into play such as;

    Who is the client?
    Is this a brand or simply a logo?
    What is the scope of the project?
    How many sets of revisions?
    etc etc etc etc

    I generally laugh at anybody who advertises a flat rate fee 'LOGO DESIGN £99' 'LOGO AND BUSINESS CARD DESIGN £120'. Every job should be different, if it's not, you're a schmuck.

    • <Continuity1/2
      agreed. tons of variables. also if the client seems like an ass...dewilde2/2
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    Dog-earOct 5, 11, 4:19 a.m. – Permalink
  • detritus

    Entirely contingent on client's ambitions.

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    Dog-earOct 5, 11, 4:27 a.m. – Permalink
  • numero1

    I read somewhere, maybe here in qbn, that some agencies / designers charged 1% of the business yearly profit/earning.

    Has anyone come across that?

    • Haven't read it, but I use a similar approach, particularly for smaller businesses.hellobotto1/10
      Seems off to try helping a business get off the ground with a quality identity...hellobotto2/10
      Is you approach like every year? Or just the first one?numero13/10
      ...only to sink them with a heavy invoice that they might find difficult to overcome.hellobotto4/10
      Numero, I'm not sure I understand your question (first year?)hellobotto5/10
      You said you do something similar, like do you charge the 1% earning/profit of just one year or as long as they use your logo/brandingnumero16/10
      your logo/branding you designnumero17/10
      See below. I do like to shift from % to fixed over time (no set calendar date)...hellobotto8/10
      ...as both parties gel, adopting a standard rate establishes an expectation which improves...hellobotto9/10
      ...project efficiency. It also shifts money to a background conversation which is nice.hellobotto10/10
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    Dog-earOct 5, 11, 5:05 a.m. – Permalink
  • bekannt

    totally agree, adjust to scale of client's business

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    Dog-earOct 5, 11, 5:15 a.m. – Permalink
  • hellobotto

    Numero (and Benja), it depends on the business model you want to follow. Agencies charging $99 (volume) or $9999+ (selective) as a flat cost is a fine approach. It requires less client engagement (in the estimating process) and allows you to move on to the next prospect or quickly into ironing out the scope and getting to work.

    Personally, I use a mix of fixed and adjustable depending on the opportunity. In cases where I go above or below a standard rate, I'm sure to explain why, and part of the discussion draws a parallel to what the client can afford. "But aren't you setting yourself up to get ripped off?" During those discussions, you can assess whether or not it's a good situation so if you choose to move forward, you'll know what kind of bed you've made for yourself. By having frank conversations with clients about mutual approaches to the financials, you can create an opportunity to align yourself with their business and potentially circumvent the forgettable experiences that accompany the volume places or the "I don't think I got what I paid for" that some selective agencies encounter.

    Again, the intersection of design and commerce can be subjective, and this is just my approach which works with my circumstances. I'd also echo previous posts with the "depends" reply because it truly does depend on both the prospect and you.

    Best of luck with the charybdis and scylla that is creative estimating and execution!

    • <-- sound adviced_rek
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    Dog-earOct 5, 11, 5:40 a.m. – Permalink
  • alicetheblue

    This is an interesting read: http://www.jessicahische.is/obse…

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    Dog-earOct 5, 11, 6:56 a.m. – Permalink
  • seeessess

    570 rupees generally, sometimes a little more.

    • that's like $12 .... may buy 2 or 3 pizzas in Bangalore... I used to live there....vaxorcist1/3
      aahh, pizzaseeessess2/3
      extra cheese!akrok3/3
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    Dog-earOct 5, 11, 7:05 a.m. – Permalink
  • orrinward

    I don't have a standard charge. For small businesses we usually negotiate a standard fee, and agree on a set number of revisions in that, and then charge per hour for revisions.

    With small businesses my flat fee will usually be worth around half the value if I were to charge my hourly rate, partly as an incentive not to do revisions, to open myself up for larger projects as well.

    Also, with small businesses I typically allow them to cut me out at a certain point if they feel they want further revisions made, but have someone else in mind who can finish it cheaper. I also do this with projects that involve design and development.

    With larger businesses, or parties with some decent funding, I start to charge base rates, hourly rates and consultation fees as well.

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    Dog-earOct 5, 11, 7:06 a.m. – Permalink
  • numero1

    Have you had the experience of when a client has a logo done. And by done I mean the client shows you exactly how they want it and they have it in a pdf or doc format. And they just ask you to create it exactly as it is so it can be use in their websites and business cards?

    Since the idea. research, design etc is already done, I am guessing you are pretty much just 'copying' with their permission. SoIn this case would you just charge the time spend you creating it for the websites and doing the business cards?

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    Dog-earMar 18, 12, 9:49 p.m. – Permalink
  • akrok

    the answer is no.

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    Dog-earMar 18, 12, 10:14 p.m. – Permalink
  • numero1

    No to everything? Or what? Care to give a good advise?

    • the answer wasn't directed to you. this is, though.akrok1/5
      that's an illustration job numero, not design, just quote it high enough that if you get it, it's worth it.foz2/5
      Foz yes, it is not a design job simce it is already done. Thanks!numero13/5
      akrok you didnt say anythingnumero14/5
      ;-)akrok5/5
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    Dog-earMar 18, 12, 10:16 p.m. – Permalink
  • maikel

    ^ if the client shows you exactly the logo they need, you are not designing a logo. Unless you are desperate it is the kind of client you want to avoid.

    If instead they are asking you to develop applications, it would be your hourly rate or project based quote (which I wouldn't recommend).

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    Dog-earMar 19, 12, 2:08 a.m. – Permalink
  • numero1

    maikel, that is right I am not designing it. Just reproducing it or illustrating it digitally. That is why I thought that, just charge your rate for whatever time it takes you to do.

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    Dog-earMar 19, 12, 6:17 a.m. – Permalink
  • MatDolphin

    A little experiment we conducted on 'cheap' logo design: http://www.matdolphin.com/blog/2…

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    Dog-earMar 19, 12, 6:45 a.m. – Permalink
  • doesnotexist

    there's really only one thing to consider.

    what your client is willing to pay.

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    Dog-earMar 19, 12, 7:18 a.m. – Permalink
  • clearThoughts

    $80,000 wouldn't get outta bed for less.
    If the client is a hot female aged between 20-35 I knock off $20.
    This is why being a designer fucking rocks.

    I didn't go to Art School BTW. I just downloaded a cracked version of Photoshop when I was 15 and have been making shit loads of money ever since...

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    Dog-earMar 19, 12, 8 a.m. – Permalink
  • numero1

    I guess you dont get outta of bed much

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    Dog-earMar 19, 12, 4:13 p.m. – Permalink
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    Dog-earMar 19, 12, 6:38 p.m. – Permalink

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