Logo rates

Out of context: Reply #4

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  • numero10

    I read somewhere, maybe here in qbn, that some agencies / designers charged 1% of the business yearly profit/earning.

    Has anyone come across that?

    • Haven't read it, but I use a similar approach, particularly for smaller businesses.hellobotto
    • Seems off to try helping a business get off the ground with a quality identity...hellobotto
    • Is you approach like every year? Or just the first one?numero1
    • ...only to sink them with a heavy invoice that they might find difficult to overcome.hellobotto
    • Numero, I'm not sure I understand your question (first year?)hellobotto
    • You said you do something similar, like do you charge the 1% earning/profit of just one year or as long as they use your logo/brandingnumero1
    • your logo/branding you designnumero1
    • See below. I do like to shift from % to fixed over time (no set calendar date)...hellobotto
    • ...as both parties gel, adopting a standard rate establishes an expectation which improves...hellobotto
    • ...project efficiency. It also shifts money to a background conversation which is nice.hellobotto

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