B2B site redesign process
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- zarkonite0
Needs Assessment
Personas & Userflows
Rapid Design Labs
Site Outline
Concept
Technology Plan
Sitemap & Wireframes
Content Plan
Technology Selection & Setup
Design
Content Development
Technology Implementation
Content Population
QA/Testing
Refinement
Launch$$
- flashbender0
If anyone is interested, this is the outline that I cam up with.
Thanks to all for your input.
// Discovery Stage
identify key stake holders
identify/catalog all existing online properties
determine scope of project - what all will be included in the redesign (shop, countries, draft review ... )
select agency/ies// Research Phase
Hold stake holder interviews to determine primary and secondary business objectives *both group and regional
-- Customer Research
shared traits of high value customers
how the site is currently used
how customers would like to use the site
learnings from earlier tests and limited redesigns (forms, quality, training)
!!!! important: create a full and rounded view of how people are using ALL existing properties to be effected by the redesign// Customer Profiling
Create specific customer personas and journeys to identify customer needs
Compare Customer needs/journey to business needs
Refine customer journey to ensure that business needs are also met
!!!! The final customer journey document will serve as the roadmap for the rest of the process.// Audits
Technical Audit - is episerver the correct platform? What tech will be needed based on the previous step - IP recognition, password protected areas...?
Content Audit - review ALL content currently online - what should be reused, what should be binned?
SEO Audit - what terms are working for what pages? This will play an important role in both the IA and the content creation// Site Structure Development
IA creation - based on customer journeys
Create sitemap based on IA
Create content for all web pages - creating new or reusing existing as necessary
Create Wireframes
Create Rapid Prototypes
Test Rapid Prototypes
Refine and finalise wireframes based on testing feedback.// Design
Consult with the brand people to determine tone/attitude and look/feel of the website
Identify key pages/template types and create mockups to define visual style and tone
Create templates based on brand and testing feedback
Accessibility testing of templates
User testing of templates
Finalize template design
Populate templates with content// Limited Release Trial
Release new site to UK - run trial for 1 month
Analyze learning from limited test, apply changes to templates and design
While the UK test is running, identify key countries// launch
Roll out new site globally// continuous improvement
test and tune- I've bookmarked this entire thread.rodzilla
- that's great!
vaxorcist has been really helpfulflashbender