A real design challenge
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- i_monk0
Put a fucking rainbow gradient over the whole thing and call it a day.
- i was about to say, holy shit, a thread recovered from a tail spin. ^
nevermind.johnny_wobble
- i was about to say, holy shit, a thread recovered from a tail spin. ^
- maikel0
Well, there you go. You can also be a helpful chum when you want!
That is more or less what I had in mind, but as I mostly work for bloody corporations nowadays I was asking other designers' opinions. Thanks.
- evanburke0
What are the physical objects that the target audience may use/interact with on a daily basis, that might provide branding opportunities?
• Bumper Stickers & Truck Decals
• T-shirts
• Motherfucking HATS!What media does the target audience engage with?
• YouTube
• Outdoor Channel
• Probably a few dozen popular hunting and gun enthusiast forums
• Magazines, NewspapersWhat events or promotional opportunities exist?
• Partnerships with ATV retailers
• Target / shooting competitions, hunting events
• Gun showsThere, and I didn't spend 50 hours or 50k.
- maikel0
Hey mate, I've had a few shitty days at the office, nevertheless you are apparently full of shit and don't get the point. It looks like you are a bit too busy in a crusade against fuck knows what.
Anyway, have you got any real work that you can comment on? I am not talking about something you read about, but a real fucking example. Have you even got a portfolio for fuck sake?
Ok, moving on from that, I was saying that a lot designer 'upscale' the communication strategy relying too much in visual aspects of a campaign without many thoughts on strategy.
If you read about social engineering, you will find that it is mandatory to aim to the lowest point of you audience and use that as a base point. If you spend £1M+ on a campaign you want eeeveryone to get the message right, yeh?
There are some great examples of Burguer King campaigns, in terms of unsophisticated target markets, and even a few from supermarkets that I can think of.
Now -besides complaining- is there anything that you can bring to the table?
- MSTRPLN0
How is designing for a generalized target market a challenge?
Keep the triangles and anchor icons to a minimum and call it a day.
- evanburke0
I mean you even admit as much:
"I normally like designing stuff for "people who like design", but let's face it: that is not always the case."
Oh well let's just give them some crappy design you'd see in a newspaper circular.
- evanburke0
You're assuming design holds no value for this audience. You're ready to treat them like simpletons and crass morons. You're ready to write them off.
You're wrong.
- maikel0
Evanburke, are you that much of a pretentious twat as what you sound like? I reckon you need to pull your head off you arse to realise that maybe (just maybe) you are not as clever as you think you are.
My question is a lot simpler. I don't want to spend 50 man/hours and/or £50K in market in research for a small shop.
So I will put this again just for you in small words to see if you get it.
do 'you' have 'worked' in a project outside the target you normally deal with? particularly 'value' or 'non design oriented'
If so it will be great to hear from your experience instead of a bunch of lame links that add nothing
And fuck off.
- Bwahahahsadpanda
- Aaderton just pointed that where it says "off your arse" it should read "out of your arse" apologies for that.maikel
- 'apologies for that' haha, passive aggressive approach? Happy Friday maikel ;)goldieboy
- It's been a shit week mate, everybody can tell... hope your isn't going like mine.maikel
- i've had a good one thanks (not rubbing it in or anything). Almost the weekend mate... time to chill in the sungoldieboy
- Haha, Love the apology for poor English. Glad to be of assistance Miguel :)aanderton
- evanburke0
I could post links to gun brands too ((Colt SIG, Mossberg, Glock, S&W, Winchester) but you need to do the homework before you're worried about style.
- evanburke0
I read the post where you say you "re-branded a whole lot of companies" but you sound like you don't know what you're talking about. You sound like you're ready to just make it look ugly because the client is outside what you're comfortable designing for.
There are huge, huge players in this market. Start where anyone who has "branded a whole lot of companies" starts, and do your homework. Do the research, look for case studies, campaign highlights, analyze their branding and identity.
http://www.gandermountain.com/
http://www.cabelas.com/
http://www.dickssportinggoods.co…
http://www.basspro.com/
http://www.rei.com/- Or we can just post crap from Ffffound and you can cop some trendy style for the gun shop.evanburke
- maikel0
@evanburke.
Yeah mate, I just started really, and I am not so sure how to pull off a design that isn't art-school style. Minda helping me?
- evanburke0
Are you just starting out? This sounds like something you hear from recent graduates. They can't imagine how to pull off a design that isn't their art-school style.
- maikel0
@peterH
The idea is supporting their current marketing strategy, not to sell a new one. As said, this is more of a personal challenge. My portfolio only has numbers now, so doesn't really matters if it is ugly as far as the revenue increases.I re-branded a whole lot of companies, but I realise in at least half had more to do with my personal taste than with the client base.
Ultimately I built a client base whose clients were in line with what I do/like... so the challenge is working from another point of view.
- Arnoums0
good source!!!!!
http://www.forexdice.com/uprinti…
- Peter0
Make it 'nice' ugly.
Write it off as a personal "design challange".
Don't include it in your portfolio.Or convince your clients otherwise. That's part of the job.
- maikel
I normally like designing stuff for "people who like design", but let's face it: that is not always the case.
So, what happens when you have to design for a target that will likely 'hate' designed things, even designers?
I mean, I had to make promos look cheesy for the value range of a large supermarket chain... and now, I need to help a family business (gun shop) but I know that 'improving the visual image" wont help at all.
I'm thinking in viral, promotions, social media and anything that will look non-corporate.
Any of you have a successful project of this kind to share?