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I can do better! 1010 Responses
Last post: 1 year, 8 months ago | Thread started: Sep 3, 11, 9:37 a.m.
- hitsuji
Just wondered if anyone has ever redesigned something they thought was god awful and then gone on to show that design to the company and actually won work from it?
For example, you see a website you think could be way better. Knock out a nice design for it. Email that company and actually get them to hire you to redesign their site.
- Sep 3, 11, 9:37 a.m. – Permalink
- woodyBatts
Often and consistently.


- Dog-earSep 3, 11, 9:41 a.m. – Permalink
- Continuity
There are several problems with this approach, chief among which:
• There is no better, more fool-proof or more efficient method to get one's work simply ripped off without so much of a credit to the design, much less compensation of any sort;
• It comes off as being somewhat desperate for work. You should be able to pitch new business on the strength of your portfolio alone, without having to resort to doing free work;
• By doing this, you pave the way for perpetual disrespect from clients. Clients – like ex-girlfriends – talk, and it would take no time at all for word to circulate that you do free work. You would, consequently, end up de-valuating yourself, your work and the industry as a whole. This is self-initiated spec work, which no self-respecting creative should participate in, and you would most certainly end up being the bottom in all of your supplier-client relationships from that point forward.

- Dog-earSep 3, 11, 10:01 a.m. – Permalink
- Ramanisky2
Also helps if you've got a solid portfolio and you're work is top shelf

- Dog-earSep 3, 11, 10:09 a.m. – Permalink
- mikotondria3
There are no shortcuts.
There are ways to be bold and use your initiative, but you can't jump to the front of the line.

- Dog-earSep 3, 11, 2:49 p.m. – Permalink
- MrT
I did once, but not completely cold calling. I used to design PlayStation game posters and got hold of a copy of Sony's retailer newsletter which was crap. I redesigned the last issue and presented it to them.
The winning trick was not the design (despite being fabulous of course) but I also got print quotes and made sure it wouldn't cost them any more to print the new design.
It was 10 years ago (printed newsletters!?), however I don't remember sharing any of Continuity's paranoia about being ripped off, appearing desperate or being talked about behind my back.

- Dog-earSep 3, 11, 6:14 p.m. – Permalink


