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Here we go again...
It’s not just small companies looking to save money by seeking free/cheap design, sadly spec work occurs at all levels. The Huffington Post was bought by AOL for a reported $315,000,000 back in February 2011. Plenty of cash on the table to hire a designer to create a logo, right?
A logo is integral to a company’s branding and demands extensive thought and research. So why is The Huffington Post asking their users to create their logo.
"“Do you know your way around Photoshop or other design programs? Have a cool idea for a logo that screams ‘awesome politics coverage’?”"
Here's the original:
I've got a horrible idea.
Loving the professional outrage in the comments at the Huff article.
I would like to see their response to all those comments...
They probably won't comment at all, and blow sunshine up everyone's arses by declaring victory for having 'started a conversation', rather than simply saying, 'We're sorry, we fucked up.'
My question is...
WHERE THE FUCK IS AIGA WHEN SHIT LIKE THIS HAPPENS????
^ what do you expect the AIGA to do?
Looking forward to seeing the lead in their Business section tomorrow about corporations underpaying, if paying at all, their workforce.
I know they know that "participation is compensation" is no way to move folks out of a stagnant economy as evidenced by all the little pictures of economists and smart people that adorn the periphery.
Besides, seeing as HP has been down this road before with columnists, it be a surprise that designers, too, like to be paid for time spent and intellectual property.
what is aiga gonna do? take their birthday away? they can't be the world police of other company's shitty business practices.
anyhoo, i am sure huffpo is gonna say this is our way of giving back to our community and giving them some ownership bla bla bla
What should they do? gather a team of representatives, contact Huffington Post and explain to them how this business works. Maybe HP understands, accepts they fuck up and shut it down (showing millions of business owners and 'clients' that design is not a joke). And if they don't, AIGA would get SOME sort of credibility from designers who pay WAY too much for a useless membership...
Time for a Graphic Design Union?
Not saying they should be a web-police, but I think that HP or other companies would actually pay attention or listen, if something official as AIGA contacts them, etc... just saying...
Related... Why is every other industry so quick to move on copyright or patent infringement, but we have little more than half-assed name and shame campaigns that puts the onus on the designer to defend himself from the Br_tt B_shes of the world?
they don't pay their writers, so what would make anyone think they would pay designers?
This is a good opportunity for all of us to create a parody logo, I'm sure if there are enough of us, we could make a spectacle... which could create enough news to maybe get some attention on this bullshit branding model.
I love the half-assed nature of the whole thing
"For the next week or so, we'll be accepting your proposed designs for a new HuffPost Politics logo. Once we have a good group together, we'll put them all up for a vote, which will inform the final pick."
So, we don't actually trust our users to make a good choice. The vote is strictly for marketing purposes.
"If yours wins, your icon will be used to represent this channel all over the interwebs -- with credit to you, of course."
Oh wow, all over the interwebs! Sheesh, at least 99 Designs at least pays you something.
I've been keeping an eye on the comments; HP are getting a serious bollocking, and not a single peep of a response. Pretty low quality.
AIGA should show up like Al Sharpton does when someone makes a racist comment