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HuffingtonPost Spec Logo? 2727 Responses
Last post: 1 year, 9 months ago | Thread started: Aug 15, 11, 9:31 a.m.
- OSFA
Here we go again...
It’s not just small companies looking to save money by seeking free/cheap design, sadly spec work occurs at all levels. The Huffington Post was bought by AOL for a reported $315,000,000 back in February 2011. Plenty of cash on the table to hire a designer to create a logo, right?
A logo is integral to a company’s branding and demands extensive thought and research. So why is The Huffington Post asking their users to create their logo.
"“Do you know your way around Photoshop or other design programs? Have a cool idea for a logo that screams ‘awesome politics coverage’?”"
http://antispec.com/hq/huffingto…
Here's the original:
http://www.huffingtonpost.com/20…
FFS!
- Aug 15, 11, 9:31 a.m. – Permalink
- Continuity
^
They probably won't comment at all, and blow sunshine up everyone's arses by declaring victory for having 'started a conversation', rather than simply saying, 'We're sorry, we fucked up.'


- Dog-earAug 15, 11, 9:43 a.m. – Permalink
- monospaced
^ what do you expect the AIGA to do?


- Dog-earAug 15, 11, 9:50 a.m. – Permalink
- hellobotto
Looking forward to seeing the lead in their Business section tomorrow about corporations underpaying, if paying at all, their workforce.
I know they know that "participation is compensation" is no way to move folks out of a stagnant economy as evidenced by all the little pictures of economists and smart people that adorn the periphery.
Besides, seeing as HP has been down this road before with columnists, it be a surprise that designers, too, like to be paid for time spent and intellectual property.


- Dog-earAug 15, 11, 9:51 a.m. – Permalink
- BonSeff
what is aiga gonna do? take their birthday away? they can't be the world police of other company's shitty business practices.
anyhoo, i am sure huffpo is gonna say this is our way of giving back to our community and giving them some ownership bla bla bla


- Dog-earAug 15, 11, 9:53 a.m. – Permalink
- OSFA
What should they do? gather a team of representatives, contact Huffington Post and explain to them how this business works. Maybe HP understands, accepts they fuck up and shut it down (showing millions of business owners and 'clients' that design is not a joke). And if they don't, AIGA would get SOME sort of credibility from designers who pay WAY too much for a useless membership...


- Dog-earAug 15, 11, 9:53 a.m. – Permalink
- popfodders


- Dog-earAug 15, 11, 11:05 a.m. – Permalink
- ukit
I love the half-assed nature of the whole thing
"For the next week or so, we'll be accepting your proposed designs for a new HuffPost Politics logo. Once we have a good group together, we'll put them all up for a vote, which will inform the final pick."
So, we don't actually trust our users to make a good choice. The vote is strictly for marketing purposes.
"If yours wins, your icon will be used to represent this channel all over the interwebs -- with credit to you, of course."
Oh wow, all over the interwebs! Sheesh, at least 99 Designs at least pays you something.


- Dog-earAug 15, 11, 11:28 a.m. – Permalink
- Continuity
I've been keeping an eye on the comments; HP are getting a serious bollocking, and not a single peep of a response. Pretty low quality.

- Dog-earAug 15, 11, 11:30 a.m. – Permalink




