New Jets Branding
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- Gucci0
I think the biggest problem is that no one has seen the logo in context yet and is getting their retro-loving hipster panties in a knot. I think it's not bad, it's not great. It's going to look just fine on a jersey, on hats, and on the ice and that's pretty much all that matters.
My biggest issue with the primary mark is the notch in it that breaks the flow and makes the whole design less harmonious. That, and it kind of looks like the jet is exploding into a fiery maple leaf shaped mess. And yes. God yes...the script typeface is pants.
- _niko0
found this online, big improvement me thinks
- non0
1 - It looks like the jet is exploding.
2 - It looks like it could be the conservatives party logo.
- aldebaran0
I guess we shouldn't let this get in the way of how awesome it's that we're getting our teams back!!!
Phoenix you're next!
- adumbratesly0
- see: https://plus.google.…adumbratesly
- uh no. equally horrible.horton
- fuck no. they'd get laughed off the ice.Gucci
- pizzafire0
- agreed - the secondary mark has some real quality to it...adumbratesly
- adumbratesly0
Lord, what a horrible/dated decision - simple question: once the CF-18 is decommissioned will they update with the CF-22 or equivalent? What happens when the Jets get their butts kicked all season long? What if they "bomb"? Sheesh, I can hear the infantile metaphors already. I mean, the Thrashers were not that good a team and just moving to Winnipeg is not going to make them better...
sigh... it smells strictly of a marketing decision and I feel it is just shameful to ride on the coattails of a nationalistic fervour.
*smh
- horton0
pretty much the weakest logo in the league. really disappointing.
with all the excitement about this team returning to MB they could have just refreshed the old crest for an instant hometown win. would have made millions in merch sales before the season even starts.
- heathen0
I prefer the secondary logo. And the wordmarks are decent. This is hockey people, have you seen some of the other modern team logos?! Besides the Original Six that is...
- JSK0
looks like beer label
- chris_himself0
i foresee them going retro really quick with this poor excuse
- desmo0
Not a fan of the logo. It looks like an old man scout badge
- i_monk0
It's awful.
- jon_d0
They are Jets.
- Continuity0
I'm trying to understand what a clearly militaristic primary mark has to do with hockey, or any sport, for that matter. This really isn't working for me.
- first you have to ask yourself why they call themselves the jetsregiste
- jets used to land and refuel in winnipeg when flying across the country.horton
- its manlyuncannylikeness
- What do most team names have to do with hockey. Ducks, Flames, etc.???eegrek
- Winnipeg has an airforce base, I believe. The mark is geographically relevant.Gucci