Logo Crit
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- 21 Responses
- detritus0
What's the thinking behind the angle on the compass?
I'm uncomfortable with the same-sized CCs.
- nobrandlikehome0
I guess the angle is meant to showcase the cross-bars within the "M" and also make the arrow point "onward and upward." I'm also playing with a version without an angle.
- VikingKingEleven0
good start but keep working
its pointing NE. What does that mean?
No hierarchy.
- to much bold.VikingKingEleven
- says caveman!VikingKingEleven
- alyu0
the spacing of the four arrows doesnt look like a perfect circle to me, you might have to sacrifice some kerning, or actually get in there and alter the side of the M. so the spacing of the arrows and the perfect circle work together.
- scarabin0
if you want some bullshit to answer that you could say that the upper right (NE) represents positivity, and the future
- You've not been to Middlesbrough, I take it?detritus
- LOLProjectile
- i lolledjimzy
- MrT0
Like the direction (yes, I know), but a couple of suggestions.
You could move the NE/SW arrows outwards so they sit at the same place as the other 2, relative to the circle. But saying that, a compass only has one pointer, so how about simpler, compass-like markers rather than points in all directions? You could retain the NE pointer emphasising the onward/upward/positive/future BS.
I'd definitely make the first C lower case, this would help with the overall heavy feel of it.
- d_rek0
not sure what you mean by 'old woodsy' style... could mean any number of things and a compass is not an immediate association I draw to the phrase 'old woodsy'.
Compass is typically associated with navigation, direction, maps, topography...
Old woodsy to me means... I dunno. I'm not sure what it's supposed to mean. I guess i could assume you're trying to capture an old-style outdoorsman / survivalist's rugged, pathfinding style. I'm thinking cracked leather, beards, hatchets, killing bears with your bare hands.
The icon for the logo - meaning the compass - I feel is not very strong yet. The stylized M is unique but the idea of a compass itself is not.
The typography is starting to get at something richer but it's not quite there yet. I think you could definitely finesse the C's using upper and lowercase. I also think you need to kern like a mofo.
I would not settle on this mark for any reason right now... keep pushing yourself and explore more ideas.
- reinitialize0
i like, but it's too heavy-handed.
the logoform is bold and the type is bold, together that's too much bold.make the edges sharper and thinner on the M form and all the arrows. that should bring balance.
- randommail0
I had no idea that was connoting a compass.
- utopian0
The right angle of the M compass is to extreme...
- maikel0
kerning tip.
I think it is too tight for you RAE. A small C on the Mc will certainly help as said.ALSO... The heavy slabs on the serif makes the whole thing a little clumsy...
Well, let's put it this way: I think you should convert to curves and play in illy a bit more with your typeface so (a) it is truly a logo and you can miss the compass if you need too and (b) you can adjust the serifs or even use a ligature somewhere to avoid clashing or bringing you RA closer to each other.
One more thing... you could incorporate the colour to the type as well.Hope it helps!
- nobrandlikehome0
Thanks for the feedback. As far the the "woodsy" factor, that may be too limiting a word. Basically it should represent a historic, exploring, outdoorsy early America, but in a modern way. Here are some tweaks. New typeface + more aligned compass arrows. Are any of these working more than others, and does it accurately represent a compass, even abstractly? Other thoughts?
- shapeaspect0
Composition wise, I think the new one you've got on the bottom is looking better, the rounded serif typeface you've got however doesn't seem to fit so will with the sharper angles you've used in the symbol, the distance between the symbol and the type also seems rather tight in my opinion. I like the concept. Nice job mate.
- i_monk0
The white/grey arrows look a smidge bigger than the orange arrow.
I'm hardly a compass expert, but I'm confused as to why the arrows are 45° from the lines created by the M's serifs. Aren't you supposed to match the line to magnetic north so you know where you're going? What does it say that this is off?
- mrghost0
it feels like the M in the north oriented versions is slightly off to the left.
- horton0
much better read as compass with straight M... the first draft i had no idea.
however i'm not feeling either of the font selections. i'm guessing you're trying to go "woodsy" with this second one but it's not right. myself I'd try to select a font that mirrors the compass M.
- horton0
much better read as compass with straight M... the first draft i had no idea.
however i'm not feeling either of the font selections. i'm guessing you're trying to go "woodsy" with this second one but it's not right. myself I'd try to select a font that mirrors the compass M.
- scrap_paper0
Is the circle necessary? Maybe try lines that correspond with the marks on a compass? Or some other way to infer the compass outline?
Also I understand that the "serifs" on the M are supposed to be the lines that divide NESW but I find they get a little lost.
Personally I don't mind the idea of tilting the compass a few degrees (magnetic north never ends up being north) but I think rotating 45º is a bit too much.
To get other "woodsy" feel to it maybe do some experiments with wood cuts or other organic forms (without going too nouveau).
- set0
Looks a 'little' like a cats anus. Just saying.