WebPg above the fold
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My creative director thinks that my JOIN NOW button-Call to Action button, has to be above the fold(600px). I get the first btn above 600px, but the 2nd one, I usually put above 700-750. "It converts better", he says, "people won't click"...
Come on - what the FUCK with this 600px fold mark crap. Its making me hate working for advertising agency.
what you guys think... (especially SEM peeps-if any here)
- lambsy0
fuck the fold
- fuck in between the folds.iCanHasQBN
- canhas has the right idea. the rest of you are fucked. or not fucked.bigtrick
- monospaced0
On a smaller laptop (15"), running Windows (huge window bars and other UI elements), there isn't that much room to show more than 600px.
- hellrod0
There is no fold!
- kona0
- scarabin0
put it in the upper left corner and call it a day
- TResudek0
Check out your site on a netbook or phone and you will see the impact the fold has. If you are adamantly against putting the CTA above the fold check the sites analytics and confirm that the great majority of your users are on screens with a vertical resolution higher than 768 and factor in that not all of those people are looking at their browser at full height.
- detritus0
I totally agree with your Creative Director.
- ifeltdave0
These are relevant to what you're struggling with:
http://www.thereisnopagefold.com…
http://iampaddy.com/lifebelow600…And to play devil's advocate:
http://www.respecttheviewport.co…- < I didn't see kona's post, so the i am paddy one is a duplicateifeltdave
- instrmntl0
i'd be damned if someone thinks i'm gonna scroll to join.
- jetSkii0
You can design a page that moves people below the fold. Just because more people visit the lobby, doesn't mean you should put everything on the first floor. Architects design buildings to move people throughout the entire building.
- harlequino0
There's a difference between having meaningful content below the "fold" and the single most important sales conversion tool below the fold.
You can scroll all you want until your tongue is twelve inches deep into the shitter pipes. Lotta people do it, it's fine, it works.
But ffs, quit the aesthetic whining horsehit and move the money button up so grandma can fuckin see it, mmkay?
- PIZZA0
Yeah join button should definitely be near the top. I hate people whining about the fold but this is a case where it actually makes sense
- TheBlueOne0
"move the money button up so grandma can fuckin see it, mmkay?"
I think that can work in alot of different contexts, one more disturbing than the last
- seed0
If it's a landing page I would agree that there is a fold and the button should be above it. Many people will bounce before scrolling.
