RIP American Apparel
- Started
- Last post
- 57 Responses
- TheBlueOne
http://www.brandchannel.com/home…
Live by the Hipster, Die by the Hipster.
“AA admitted that it 'may not have sufficient liquidity necessary to sustain operations for the next 12 months.'”
- plash0
one can only dream...
- TheBlueOne0
- Negative equity. Awesome.TheBlueOne
- ..or nearly negative.TheBlueOne
- It would take four shares to buy a cup of coffee at Starbucks.TheBlueOne
- ukit0
Wow, that's surprising.
I for one will miss the soft porn ad campaigns.
- acescence0
although they are crap quality, the cut of the AA t-shirts is nice. everything else is cut for your typical fat ass american. where is one to get a t-shirt not made for a manatee?
- brandelec0
- gaaaaaaa. Zip back upukit
- that was an effective ad campaign thoughpauliusuza
- Looks like my ex-GF's tits.Continuity
- beautifulernexbcn
- hard to find a girl with that space between the upper thigh. very cute74LEO
- We refer to that space between there as 'Factory Air'ghandolf
- those girls are everywhere in Photoshop land.dopepope
- mind the gapmonospaced
- TheBlueOne0
SELL TO HIPSTERS + ????? = PROFIT!!!!
- nadanada0
I'MA GO BUY TANKTOPS BRB
- hektor9110
wow.. i guess hipsters don't buy much!
- They download everything.i_monk
- I just about to say that it just goes to show hipsters are broke. :PContinuity
- AA needs a bit torrent74LEO
- ukit0
Well it's easy to make fun of them for catering to hipsters, but let's face it that's the way a lot of people still dress.
Probably more that they made some dumb business decisions like opening too many locations, I mean there are 2, maybe 3 American Apparel stores within walking distance of my apartment.
- the funny thing is in NY only foreign tourists buy there and Abercrombie...robotron3k
- Yeah? What's with Abercrombie? My inlaws from Japan spent a grand there...TheBlueOne
- I don't get it...but then again NYers flock to Uniqlo, which is like Old Navy in JapanTheBlueOne
- SteveJobs0
so quite possibly there will be fewer cases of young "model's" being taken advantage of behind the scenes by the ceo? i'm ok with that.
- CALLES0
maybe hipsters are finding AA items in thrift shop =0
- Miguex0
- i know you have some striped leggings also!CALLES
- only wear those with my over sized glass-less black framesMiguex
- Meh. Mexx t-shirts are cut better than that.Continuity
- Mexx? just the fact you said Meh, makes me think you are not being seriousMiguex
- CALLES0
Will this continue with PBR and newport?
- mpark0
"Now, he says, the brand intends to move away from wooing Gen Y and go more All American and preppy."
what does this mean? will they be selling same crap but selling it with different campaigns? i always thought aa was very similar to gap...
- They're both vanilla, but Gap I thought has more identity. Somehow.TheBlueOne
- Maaku0
"Do you want to be a hipster? Nobody wants to be a hipster."
Hee hee hee
- ukit0
Probably it means the campaign will switch some soft porn of girls to gay soft porn
- Continuity0
On the upshot, PBR can look forward to a surge in sales, as hipsters everywhere rush to drown their sorrows with this news.