Brand Excersize
Brand Excersize
- Started
- Last post
- 3 Responses
- ksv123
What would you add, or take a way?
Brand ExerciseDefine Customer
Current Customer
· Demographic Profile
· Purchasing Pattern§ Target Customer
· Demographic Profile
· Purchasing PatternDefine Brand Perception
Internal View
External View
· Quick online survey to select group of customers if possible
· Brief telephone survey to select group if online survey not possibleBrand Definition
§ Identify Brand tenets
· Based on customer information and brand perception
§ Messaging
§ Imagery
- plash0
Exercise better spelling.
- bored2death0
Stool Samples