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new waterstones identity 2525 Responses

Last post: 3 years, 1 month ago | Thread started: May 14, 10, 5 a.m.

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Out of context: Response #13 [May 14, 10, 5 a.m.]

  • BaskerviIle

    OMG, they lost the Baskerville!
    You can see why I might be personally insulted by this move.

    I always liked seeing a nice typeface on the highstreet amongst all the crap, now they've just joined the rest, with no reference to what they sell...books, literature etc.

    and what's this all about:

    http://www.waterstones.com/waterstonesweb/graphics/global/branding_logo.gif

    • Awful, devoid of creativity, crowd-following no-mark homogeneity.
      detritus1/2
      this makes me want a year or two old can of coke.orrinward2/2
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