fuck gotham
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- 54 Responses
- MrT0
Use a different typeface. That was easy.
- gramme0
Gotham is a great typeface that, I believe, will eventually outlive its current overworked, tired, and often hackneyed trendiness.
- jimbojones0
why would one skip the fun of finding new exciting typeface for every new project is beyond me.
- <jaylarson
- Tight client budgets and tight arse agencies perhaps?Sandman_1982
- neue75_bold0
- I hope this becomes publicly available sometime!!!Amicus
- I WAS READY TO SAY
THAT IT LOOKS A LOT
LIKE HELVETICA...utopian - but instead you screamed it at me...neue75_bold
- check out http://www.aisleone.…jxh112
- erikjonsson0
gothams been around ever since people bridged out from futura in the 80s man :P
- Miguex0
^
right, thats like saying that the color red is lame.
- Rand0
designer = "one of the crowd"
- Continuity0
I haven't even had a chance to use Gotham yet. :\
- i_monk0
Ugh, this thread was prescient.
We're being handed a rebranding done by another studio. They convinced the client that setting all body copy in Gotham was a great idea and it's caused nothing but problems.
- todd4440
don't just hate one typeface.... hate them all equally.
- rosem0
a typeface is just a typeface — nothing more.
- popovich0
Maybe in US Gotham is overused. But not in Europe. I'd love to find a job where Gotham would fit well.
- orrinward0
I thought I saw it too much back in London. I'm in NYC for 2 months and you see a different company using it pretty much twice on every street. It is quite ridiculous.
- Horp0
I don't really care what typeface you use.