New Client, To Market
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- dMullins
Just won a new client at work (woot!) and while they have SOME national exposure, they are really pushing hard for a larger national marketing. They are wanting to piggyback some PR with some other mass media in New York/WS to get analysts/investors interested in their SEC Filing and the fact they are going public.
Looking for some fresh and/or new mediums, venues, etc. to get our mass messaging in front of the NYC analyst/financial audiences. It's been a while since I've been up that way, so I'm not familiar with changes in the ad landscape arena. This is a B2C and B2B client, so ideas like subway exit giveaways, bike rack ads, and other guerilla tactics will apply.
- 4040
- identity0
LOL
- monospaced0
We projected artwork on the exterior of an entire building in Times Square. During the event the attendees could look out the window and see their names and accolades in light on the building across the street. Huge success.
- airey0
someone will know who and what but i liked a stencil campaign done in london with saltwater on footpaths. basically the saltwater evaporated and left the salt (obviously you'd make a strong saline solution for this) so the stencils stayed for a while and the client couldn't get done for vandalism as it's just salt and will wash away easily enough.
- Hombre_Lobo0
hahaha you guys are such arseholes i love it :D
jokes aside, the ad landscape arena has developed somewhat over the past few years, trends seen throughout Manhattan mainly in the realm of locative media and on-the-fly-dynamic-real-time-gen... art works, in particular Sidewalk chalk.
if i were you id be all over Sidewalk Chalk Art like a lesbian on a fish cake
- on the fly dynamic real time generative computational art works*Hombre_Lobo
- ThePublics0
one word: GORRILA MARKETING
- cannonball19780
make the viral bigger
- cannonball19780
We need to leverage our social media and connect facebook to chalk drawings. Maybe "chalk drawing me" where you upload your face and it appears on a sidewalk... then you can share your sidewalk face with friends and family. just in time for the holidays too. you can have snowflake sidewalks and uh... new years sidewalks. Nothing religious though.
- ThePublics0
what about a sidewalk drawing of a sidewalk? has that been done?
- cannonball19780
then maybe we can do augmented reality sidewalk. where you install 9 pieces of software and connect your webcam to your butthole and the sidewalk comes out of your dickhole in a rainbow.
Then (wait for it...) it gets put on google maps. <MINDSBLOWN>
- d_rek0
Hot New Trends in Advertising 2010
*Decreased Reality*
The opposite of 'Augmented Reality' this hot new app strips down the world around you to basic wireframes and plastic shaded polygons.*Projecting Buildings onto... Buildings*
Instead of some crazy, abstract, generative, participative form of new-media projected onto the surface of a building we now take old, crappy and dilapidated buildings and project them onto, well, newer buildings.Sidewalk Epoxy Art
Perhaps the hottest new trend in guerrilla advertising this year ,commercial artists are making their fleeting, worthless memories a concrete reality... by permanently affixing their marketing spew and advertising drivel onto the sidewalk. God save us.And the best for last....
LOLCube
Need I say more?
- i just came.ThePublics
- I love your blog! You have a fan! :Dd_rek
- I should say - thanks for the amazing writing! Been an avid reader for some time now!d_rek
- bzsaw0
1. Data mine their names and addresses
2. Create personalized pink slips w/ URL & Code#
3. Send pink slips to them
4. They enter the Code# to see when they lose their job
5. Track who enters what code#
6. Once code is entered it redirects to your clients site advertising the public offering or whatever
- airey0
kill 14 people and leave clues on each corpse to find a prize. make sure to use a cattle-iron and brand the 'brand' into the victim's forehead, before or after the assassination. make sure to film this and place on a website so the cops don't hide this stuff from the public.