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Case Studies 66 Responses
Last post: 2 years, 2 months ago | Thread started: Mar 15, 10, 2:42 p.m.
- mg33
http://inkcommunications.wordpre…
I just found that, it's a pretty good look at what makes an effective case study.


- Dog-earMar 15, 10, 3:58 p.m. – Permalink
- vaxorcist
Consider the audience... Case studies are generally meant for people who fear or distrust designers, so they need a business reason to pay for something creative.... You can include charts and such, but it's all about the warm fuzzy quotes and the hard business facts.
Avoid all mentions of anything like an industry award for your firm.... the joke at one place I worked was "win the award, lose the client" because they think you only care about your peers, not their customers....


- Dog-earMar 16, 10, 9:44 a.m. – Permalink
- tasty
so if i'm working toward being an art director or a creative lead as my next job position. Would case studies be an effective route?
I feel like just presenting my design work will make me just seem like a designer...when ideally i want to be moving up the ladder.


- Dog-earMar 16, 10, 9:49 a.m. – Permalink




