D&AD student awards MINI brand guidelines
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- clodagh
Has anyone tackling the direct response MINI brief set by LIDA managed to track down some basic brand guidelines? If so we would love to hear from you...or if anyone else out there has any suggestions or leads? (We have tried the horse's mouth but no luck so far...)
Many thanks
- ********0
meet them on the day + blow them = award (same as any year) *fucking yellow pencil
- monospaced0
You created an account to ask this question? Oh well. I'm a bit surprised that the D&AD brief doesn't include everything you need. I mean, if you asked them directly and didn't get help, you can be fairly sure you don't need them.
- rizingdamp0
tut, come one dude everyone has to make a first post about somethng! way to be friendly and welcoming. here is the custom font created for mini : http://www.daltonmaag.com/browse…
not sure if it available to download, anyone?
- monospaced0
Fine...he made his first post, I get it. But why the fuck would MINI give out their brand toolbox to bunch of students? They're not stupid. And I'll reiterate, why the hell would they NOT prepare the entrants for a proper submission? They wouldn't.