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Muji + Canada 1010 Responses
Last post: 1 year, 11 months ago | Thread started: Feb 15, 10, 8:43 a.m.
- whatsup
I don't mean to discourage and I think muji has kick ass products. Some would say Ikea is awesome too and would love to glorify themselves by turning their home into an Ikea catalog display. Right now, i just see a materialistic direction or lifestyle. Once Muji moves to Toronto, what is your thesis worth at that point. There needs to be a much bigger idea i think.


- Dog-earFeb 15, 10, 9:43 a.m. – Permalink
- hiimerik
Ok fair enough, I guess I was just looking for a challenge to create a compelling ad series for them... A bad choice for a thesis right?
So as part of my brainstorming I guess I'll cross it off, time to look at creating something of value to the public, not the masses, maybe the individual.

- Dog-earFeb 16, 10, 9:55 a.m. – Permalink
- ismith
I have about 4 minutes to finish scanning/printing stuff and get to class but if I remember I want to go over why I think this is actually a good idea (though in more detail than my notes). Still if you wouldn't mind, do you know what your friends' perceptions are of MUJI (currently)? Your instructors? Other random Toronto-ans?


- Dog-earFeb 16, 10, 11:43 a.m. – Permalink
- Cenitgrade
I thought it was weird Toronto didn't have a Muji.


- Dog-earFeb 16, 10, 1 p.m. – Permalink
- Cenitgrade
Also Muji's design is so formulated now it doesn't really allow for a lot of creativity. All the big decisions like typeface, colour etc have already been made. Like ideaist said do something like the TTC and it's a completely new concept or rebrand a neighbourhood (whats the shitty one?).

- Dog-earFeb 16, 10, 1:07 p.m. – Permalink


