Muji + Canada 1010 Responses

Last post: 2 years, 3 months ago | Thread started: Feb 15, 10, 8:43 a.m.

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• whatsup

  why would you want to popularize another commercial entity? i think that's a bad topic for a thesis?

  

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  Dog-earFeb 15, 10, 9:24 a.m. – Permalink

• whatsup

  like some people love bananna republic or potterbarn... why would i care to see a thesis on this topic?

  • because muji is specifically "non brand"– ismith1/8

    maybe?– ismith2/8

    it's an interesting idea for an advertising thesis– ismith3/8

    Oh Muji has achieved themselves a brand name.– whatsup4/8

    that's what makes it interesting. muji comes from a phrase that literally means no brand goods– ismith5/8

    *approximate translation– ismith6/8

    really? i thought muji either made their own stuff and/or sell other designer's stuff there.– whatsup7/8

    But Muji brands itself as its own lifestyle brand.– whatsup8/8

  

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  Dog-earFeb 15, 10, 9:25 a.m. – Permalink

• ismith

  I think it's an interesting idea, but I'd want to know what the significance is with having one in Toronto. I mean obviously you're there which is why you picked it, but what would make MUJI Canada better than the-next-big-thing-homegrown-in...

  

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  Dog-earFeb 15, 10, 9:37 a.m. – Permalink

• whatsup

  I don't mean to discourage and I think muji has kick ass products. Some would say Ikea is awesome too and would love to glorify themselves by turning their home into an Ikea catalog display. Right now, i just see a materialistic direction or lifestyle. Once Muji moves to Toronto, what is your thesis worth at that point. There needs to be a much bigger idea i think.

  • that's why I think MUJI is great for this. IKEA is all about giving designer things cheap and ready to assemble– ismith1/4

    MUJI is much more reserved.– ismith2/4

    I agree though that it needs an answer to WHY MUJI and not ____– ismith3/4

    I think there's not enough about Muji to make me care enough to consider a Muji campaign. It's just not enough– whatsup4/4

  

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  Dog-earFeb 15, 10, 9:43 a.m. – Permalink

• hiimerik

  Ok fair enough, I guess I was just looking for a challenge to create a compelling ad series for them... A bad choice for a thesis right?

  So as part of my brainstorming I guess I'll cross it off, time to look at creating something of value to the public, not the masses, maybe the individual.

  • Dude; redesign the TTC and then approach them with it as their image is slightly tarnished now...– ideaist

  

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  Dog-earFeb 16, 10, 9:55 a.m. – Permalink

• ismith

  I have about 4 minutes to finish scanning/printing stuff and get to class but if I remember I want to go over why I think this is actually a good idea (though in more detail than my notes). Still if you wouldn't mind, do you know what your friends' perceptions are of MUJI (currently)? Your instructors? Other random Toronto-ans?

  

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  Dog-earFeb 16, 10, 11:43 a.m. – Permalink

• Cenitgrade

  I thought it was weird Toronto didn't have a Muji.

  

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  Dog-earFeb 16, 10, 1 p.m. – Permalink

• Cenitgrade

  Also Muji's design is so formulated now it doesn't really allow for a lot of creativity. All the big decisions like typeface, colour etc have already been made. Like ideaist said do something like the TTC and it's a completely new concept or rebrand a neighbourhood (whats the shitty one?).

  • I'd be interested in what Ross here has to say about the TTC and his struggles in improving it's design– polyestercorp

  

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  Dog-earFeb 16, 10, 1:07 p.m. – Permalink

• hiimerik

  The TTC would be an interesting subject, rebranding a neighbourhood? Could Mimico have a chance? Welcome to Crackhead City! SEXY!

  • Mimico rebranding? Awesome! I'd do something more in that direction.– Andrew_D

  

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  Dog-earFeb 16, 10, 1:59 p.m. – Permalink