MyBoss+Blog+News=MyBossBlows 88 Responses

Last post: 3 years, 4 months ago | Thread started: Jan 5, 10, 8:05 a.m.

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• osk

  If you went to a digital agency website would you expect to see blog posts or latest news..or both?

  I thought a blog was more of a thought space so would be secondary to news, as thats more factual. Not saying it doesn't have its place on a homepage but was just wondering you lot thought?

  Had an argument with my gigantic tool of a boss about this, of course he knows best but I'd like some clarity :)

  Jan 5, 10, 8:05 a.m. – Permalink

• evanburke

  Blogs are the popular choice.

  That doesn't mean they're any good, in terms of presenting your business or gaining new clients. It just shows you have a blog.

  

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  Dog-earJan 5, 10, 8:07 a.m. – Permalink

• evanburke

  The worst are twitter feeds, though. I'd really fight against that one.

  • <<<<<< !!!!!!!– janne76

  

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  Dog-earJan 5, 10, 8:08 a.m. – Permalink

• harlequino

  I'd think it depends on your agency brand and positioning. 4 out of 5 times I'd say you're pretty much right on, but say you are taking the route of a CP+B, where the whole vibe is akin to a 'thought stream' of sorts. In those cases, might make more sense to keep a blog more up front and your main source of news/thoughts/ideas/etc.

  

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  Dog-earJan 5, 10, 8:08 a.m. – Permalink

• osk

  ha cheers, your feedbacks much appreciated :) wanted to kind of have the blog as a place for the staff to use and show a more informal side of the agency but Fatty McMakemoney has other plans :( just need to convince the others involved to disagree with him too, let the office politics begin!

  

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  Dog-earJan 5, 10, 8:28 a.m. – Permalink

• janne76

  yes, please for the love of God, no twitter!

  • i still never been to twitter and still yet to know what it is.. i feel happy this way..– o_O

  

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  Dog-earJan 5, 10, 8:29 a.m. – Permalink

• letters2

  osk, disparaging your boss here?
  maybe not the best idea...

  

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  Dog-earJan 5, 10, 8:45 a.m. – Permalink

• era4O4

  It depends, I think, on the originality, wittiness and educational/informational value of the blog. Otherwise, news/press would be smarter.

  

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  Dog-earJan 5, 10, 9:08 a.m. – Permalink

• spendogg

  we have been dealing with this.
  Some agencies use a blog format to inform on new hires, news, project completions and case studies - these are usually for pr peeps and to show clients that the agency is up on what matters to the client's business. a reinforcement of knowledge.

  others use it to show culture and expanded mindset of creative interests and so forth.

  it just depends on the goals and level of transparency the agency wants

  

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  Dog-earJan 5, 10, 9:12 a.m. – Permalink