Augmented Esquire 66 Responses

Last post: 2 years, 2 months ago | Thread started: Nov 18, 09, 12:52 a.m.

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• pizzafire

  things are getting weird, but in a good way.

  Nov 18, 09, 12:52 a.m. – Permalink

• clearThoughts

  Somehow weird to get a +50 year old guy to show you some new technology.

  • who says i'm +50 ?? :)– pizzafire1/3

    Dude, was it all the Flash Development that made you loose your hair so quickly?– clearThoughts2/3

    Who says the technology is new?– 2ndcrack3/3

  

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  Dog-earNov 18, 09, 12:56 a.m. – Permalink

• clearThoughts

  OK - just to clear this up.

  This young fella presenting this technology that was pioneered sometime in the 60's is truly inspiring.

  

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  Dog-earNov 18, 09, 1:26 a.m. – Permalink

• clearThoughts

  All this augmented reality stuff has been overly done and it is only recently that magazines started to use it. Wired, Esquire, etc.

  But it's getting good press because - guess what - they are the press.

  

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  Dog-earNov 18, 09, 1:28 a.m. – Permalink

• 23kon

  Do you get a free webcam with the magazine so you can access this augmented reality?

  Would LOVE to see Creative Review Magazine picking up on AR and doing the sort of experimental stuff that they used to knock out in the giveaway CDRoms in the 1990s with stuff from Tomato and Anti-Rom etc.

  • the thrill is gone..... baby..... the thrilllll is gone– lambsy

  

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  Dog-earNov 18, 09, 1:38 a.m. – Permalink

• clearThoughts

  Apparently you have to download some software - which sounds awkward to me.
  Colors Magazine did a whole issue and you basically just point the magazine to a flash move and it reads the barcode.

  • move = movie– clearThoughts1/2

    shit... i do that in the self-checkout.– lambsy2/2

  

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  Dog-earNov 18, 09, 1:57 a.m. – Permalink

• Scribble

  I really can't see why I'm supposed to be impressed by a bit of video activated by waving a magazine in front of my computer.

  Augmented Reality is really hard to find interesting beyond the first time you see it. I've yet to see anyone use it in an engaging way.

  • There's an augmented reality business card that was engaging. it's still fresh, it'll grow.– Gucci

  

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  Dog-earNov 18, 09, 2:26 a.m. – Permalink