Logo design 1616 Responses

Last post: 2 years, 6 months ago | Thread started: Oct 31, 09, 5:56 a.m.

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• Amicus

  find out the budget, then tell them what you are willing to do for it.

  

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  Dog-earOct 31, 09, 6:18 a.m. – Permalink

• PonyBoy

  Stand your ground and don't pussy-out on price...

  ... truth is a lot of companies still have money and aren't spending it due to the constant negative press... granted there are plenty going through hard times too... that doesn't mean you have to sacrifice your time and money.

  You'll notice that a lot of companies are cutting back internally - laying off people, closing divisions of their companies or just cutting projects - all to make sure they TURN A PROFIT...

  ... we should all be doing the same.

  If you can - don't accept less money... or just decline the project. I've kind of 'fired' a couple of clients lately as I'm not willing to bend over and give them near free work because they're 'going through 'hard times'... ...yet still managing to haul around town in their little Range Rovers etc. ;)

  Yes - there are legitimate cases where being 'charitable' w/your time is perfectly acceptable... even 'human'. :) Just don't fall into the trap that because times are tough... there's no money. That is indeed 'bullshit'... stand your ground and do a little research on who you're working for before you just give in.

  • Well said.– acrossthesea

  

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  Dog-earOct 31, 09, 6:35 a.m. – Permalink

• mattiaBK

  I agree with you, PB, and I've been trying to not down sell my work. It's been hard, but in some cases it paid off.
  I always ask if they have a budget, but as you can imagine, it's one of those information very hard to get.

  

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  Dog-earOct 31, 09, 7:23 a.m. – Permalink

• MSTRPLN

  Could this be a STREETWEAR clothing company?

  

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  Dog-earOct 31, 09, 8:32 a.m. – Permalink

• akrokdesign

  logo design = the dollar menu

  

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  Dog-earOct 31, 09, 8:32 a.m. – Permalink

• hallelujah

  how can you possibly know up front how long it will take to arrive at an approved logo?

  

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  Dog-earOct 31, 09, 8:34 a.m. – Permalink

• MSTRPLN

  ^ need to strap one of these things onto the top of the computer
  http://www.micksgarage.ie/Blog/i…

  

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  Dog-earOct 31, 09, 8:35 a.m. – Permalink

• utopian

  1-3k

  • That is what I was thinking!– mattiaBK

  

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  Dog-earOct 31, 09, 8:41 a.m. – Permalink

• funkgawz

  I've noticed more and more clients going the crowdsource route, those sites are getting popular. They may try them once and get turned off, but it's been enough for me to lose 2 jobs this month ... oh well, life goes on

  • did someone under bid you?– utopian1/4

    very much so– funkgawz2/4

    If the client goes that route, then it wouldn't have been a good fit anyways, right?– acrossthesea3/4

    like most things, you get what you pay for– funkgawz4/4

  

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  Dog-earOct 31, 09, 8:41 a.m. – Permalink

• acrossthesea

  I think of it like this, the money is still there, but smaller clients are now going to the source. So they've sought you out as a freelancer who can provide them a good product and they're avoiding the design studio down the block who could provide them an equally successful product but with the added studio overhead and fluff. With that said, you're already cheaper, way cheaper than the alternative. It's important that you don't discount yourself even more, because it'll only go downhill from there and they'll start to take advantage of you because of your inexperience.

  For a generic logo project (whatever that means) I'd estimate 40-60hrs of design time split up among 3 phases (sketches, initial concepts, final refinements) with a set number of revision rounds to cover your ass. Also, set a timeframe for the project to be completed so that they don't stall it out and continue to eat up time.

  • I agree. that's what I noticed too.– mattiaBK1/2

    THIS IS HOW THE WORLD SHOULD WORK!!!– Countryman2/2

  

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  Dog-earOct 31, 09, 9:24 a.m. – Permalink

• formed

  Ask budget and tell them what you can offer. Not everyone will do that, but a surprising number will just say "we have 5k we can spend on a website or whatever".

  Emphasize how you want to work with them and offer them the best value.

  Nowadays I throw in some extra work for "free", like a basic brochure design, to help them feel better about the price.

  This also helps to get more work and establish a relationship.

  And honestly, 99% don't ever ask for the additional work (would require budget to print).

  Depends on if you think they will need more work later too. My clients tend to need a lot of different things over time, so offering value and varied services makes my company look more attractive and I secure more work later on.

  FYI, I am a tad more flexible with our pricing, but I have not reduced hourly rates or general pricing. Business is much slower than a year ago, though, but that has nothing to do with pricing.

  • I like your approach if the client seems like a good fit. It's long-term thinking.– acrossthesea

  

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  Dog-earOct 31, 09, 9:56 a.m. – Permalink

• version3

  1 billion dollars.

  

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  Dog-earOct 31, 09, 12:29 p.m. – Permalink

• spraycan

  2000 dollars

  

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  Dog-earOct 31, 09, 12:39 p.m. – Permalink

• FredMcWoozy

  A logo or identity package?

  Logo - $200 - $500 depending on the exposure and your skills

  Identity Package $1500 or so.

  I would also find a good printer, an affordable printer that you can add into your quotes. Give them package options including printing

  I use HotCards.com for the low paying clients, they give you a decent product with huge quantities.

  30-50% down. Rest on completion

  • That is what you call low-balling it a bit...– utopian1/3

    damn... economy is bad.– hellojeehae2/3

    HAH....A Bit.– Countryman3/3

  

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  Dog-earOct 31, 09, 1:40 p.m. – Permalink

• mattiaBK

  For now it's only logo design, but it could lead to identity package, website, etc.
  Exposure will be great, because of their already established connections. $200-500 is way too low, that's really down selling yourself.
  I usually ask for 30% down, 40% at completion, 30% after 15 days from completion.

  

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  Dog-earNov 1, 09, 7:41 a.m. – Permalink