New ANZ Logo
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- airey0
even money the studio / agency that did it aren't happy either. it's got 'executive committee' decisions written all over it.
- monNom0
what a shame, the old logo was nicely restrained.
The new mark reminds me of somebody crying or pleading, maybe on their knees.
The website and it's off-kilter angles isn't helping. You'd almost think the brief was to invoke the pain and horror following an earthquake ...or a banking panic.
- akrokdesign0
horrible! :-)
- Amicus0
time to do a tropicana... I'm an ANZ customer, and absolutely hate this.
- thatboyneave0
Type looks badly drawn and the mark reminds me of those 'abstract person shape' logos that dentists and rest homes have.
This and the NZ Telecom rebrand are really lowering the bar :|
- joelski0
there new add
http://www.anz.com/Accord/Video/…i think i have seen this somewhere before
- joelski0
there new add
http://www.anz.com/Accord/Video/…i think i have seen this somewhere before
- neue75_bold0
- The Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) is a Canadian labour union.akrokdesign
- oh, it's really bad too.akrokdesign
- bellybutton on a french canadian at the beach?marychain
- Day0
I'm glad I'm not with ANZ, if I was I would be switching to Kiwibank
- BuddhaHat0
Man, they actually have some pretty decent finance products, the free web-based MoneyManager is quite good.
This though.... this... is absolutely fucking appalling.
- err0
- Zenith_Kudos0
Apparently it has taken 18 months to get it to this stage, so as airey hinted above, design by client-side committee is my guess. No individual could suck this hard on their own.
- mydo0
no really what is it? i know it's funny to think it looks like and afro and two hands in an "i don't give a fuck" gesture. but in all seriousness, what should it represent? oh wait... i know... google...
- mydo0
The logo — a stylised three-petaled lotus designed by M&C Saatchi — represents the trinity of Australia, New Zealand and Asia. In ANZ’s words, it is a symbol “of unity and growth which is relevant to our customers across the region.”
- Amicus0
M&C Saatchi is utilising crowdsourcing by the looks of it.
The shame.
- RIZ0
Yep, not a fan at all... I've just finished 6 weeks of freelancing at M&C Sydney, and it's been kept pretty hush hush until now... Tis a shame as they have some fantastic designers there... Whats up with the 'A'!
article here:
http://www.news.com.au/story/0,2…
- numero10
Question, it will cost $1.5 million in marketing, how much in average would an agency charge for logo of a big bank such as anz?
Or do they just get a yearly percentage?