yet another logo critique
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- 33 Responses
- cubanhaze0
duplicate and flip mark to close the hexagon so it looks more like a hive thing and less like a F, E or C.
- monNom0
can't really comment until we know bit more about the client. what's an inhive?
your's is cleaner at least
- Dancer0
^ what he said.
Italics do not feel right though- i wasn't sure about italics either. but i gave it a try.FixMiller
- < what he said
the text is too clunkyWeLoveNoise
- sicarius0
Everything requires too much decoding as none of it really seems to mean anything, even in the paragraph of 'explanation' as to what you do, we are left utterly none the wiser – one has to ask; do you know what it is you do?
I simply think it's far too meta/esoteric
- I do think it's much improved, and does have a certain appeal, but from a branding perspective I'm lost.sicarius
- Jordy0
Creative Engineering!
Quote from about us section:
"Inhive? Inhive is a creative studio, the only child born 2005 to a engineering(technical) father and a creative(explosive) mother. We are still young but we grow quite fast. Talking each problem from different directions is the thing for us: each member of the team has multiple and varied competences, the result of our work being a combination of them all. Looked at from different points of view any problem becomes easier to solve. Our team builds communication solutions starting with an approach the puts together multiple, well coagulated competences, adding attitude and a lot of creativity. "
- They need some SERIOUS work on their copy and its readability. People can't write for shit anymore.monospaced_III
- Based on the incoherent ramblings here, I could never consider hiring you.monospaced_III
- I'm not really identifying myself with that crap. bigger team. On my own now.FixMiller
- FixMiller0
it's my company. gone solo now and i'm looking for a new look.
- AH HA! there it is.
Honestly the logo feels like some kind of social/crowdsource co.monNom - that's just my first impression. it's well crafted, but doesn't read as 'designer'monNom
- you have a point. I wouldn't give up the name thoughFixMiller
- I think it's the speech bubble shape influencing my perception... 'hive' in the name probably doesn't helpmonNom
- i've always been a fan of bees and ants and it got there.FixMiller
- AH HA! there it is.
- monNom0
You know, after reading all that, I still have no clue what the heck inhive actually does.
The logo isn't giving me any clues either...
- design and development basically.FixMiller
- just say that then.doesnotexist
- bekannt0
yeah, what is it saying ?
- Amicus0
I'm going to assume you mean web design and development.
If so, the symbol is working, but the type is not. For younger companies I tend to use bigger type, cause no one knows who the heck you are yet!
- WeLoveNoise0
whats an inhive ?
why did originally make it look like a speech bubble ?think the only way your gona make the new one work is if ur really recognised to the point that people know who u r by your logo. otherwise this just looks like a generic mark that doesnt communicate very well
- FixMiller0
@WeLoveNoise:
it was a speech bubble cause we were representing ourselves as a "media & communication company".
inhive as a word doesn't mean anything, but it has more of a personal touch.
I don't want it to inflict a design look. the point would be to have people associate the name with that symbol.
The recognition would come with the work, or i'm getting this all wrong?
I should change that font anyway.- ok. so u think your logo now sends off the message "media & communication company" ?WeLoveNoise
- or r u not bothered about sending out that message in this version ?WeLoveNoise
- no. i'm not trying to send that message.FixMiller
- FixMiller0
forget the website and the "copy" in it. I started this company a few years ago with some friends and it didn't quite work out.
Long story short, I'm going on my own now, under the same name.
Now on the work side: flash (as3), design, motion.
Now, is it that bad if the logo doesn't say flashAS3AfterEffectsDesignGuy.co... ?
I mean what i do will be clear when my new website is up. Now i just want to have my logo done.
- miesvan0
It looks like a bird that will eat the logo, without peak
The points of the "i", will think like measuring 5mm?
A legible typography, an anagram that mix 2D and 3D, no!
- jimbojones0
loosen the tracking, clean up the e (there's only 2 pixels left for the counter, the rest is totally smudged) and make the symbol smaller. or the type bigger. the symbol is way too big right now. and then you'll get another generic logo with a generic name which could mean absolutely anything. Not necessarily a bad thing.
- identity0
your version is a nice clean-up of the original... good form.
- in words of a guy who is probably smarter than me: "woo-fucking-hoo"jimbojones
- your artist poster system is way cool btwjimbojones
- miesvan0
my 2 cents
<img src="http://imgur.com/FtEfK.jpg" alt="Hosted by imgur.com" />
- miesvan0
<a href="http://imgur.com/FtEfK.jpg" title="Hosted by imgur.com">http://imgur.com/FtEfK.jpg</a>
- ukit0
Is a logo mark supposed to mean something, or is the goal just some kind of arbitrary shape that gets a stylistic message across?
- Jnr_Madison0
You've given it a good go but I don't think this mark and typeface are working well together.
- but hey, what the fuck do I know...Jnr_Madison
- fuck allset
- only joking, I agree :Dset