Send out a pack?
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- rybo
Hello QBN,
Its been a while.. it's the time when i could do with some real advice after just graduating i am putting a pack together to mail out to potenital clients in around my local area, is this a good thing to do and if so what would you suggest we put in content wise. We are thinking of having a folded A1/A0 sheet one side being filled with folio work and type and the other side being a poster which they could potential frame..
Thank you and i would really appreciate some feedback. Chers
- MrDinky0
You are on the right track. Post your work here.
- Scotch_Roman0
Send a letter along with each package. Do some homework up front to find out exactly whom you should send packages to, rather than simply "Dear Marketing Director". It also wouldn't hurt to look into whether they ever outsource design work at all. If they have an existing relationship with an outside designer, no matter; but if 100% of the work is done in-house, you'll have wasted your time, their time, and the cost of a package for every un-researched mailer you send.
Make your portfolio front and center. Don't try to be too clever or obtuse or designery. This is for potential clients, which I see as something totally different than when you send a package to creative directors who are potential employers. Potential clients need to see immediately what it is you do and what specifically you can do for them. They don't need to wade through a conceptual essay. Trust me, I've learned this one the hard way.
- < This and what I wrote below is what I'm currently working on myself.Scotch_Roman
- Scotch_Roman0
One more thing: self-promo mailers are most useful for people outside of your town. They can be of use to potential clients in your area, but for those people you really want to push for an interview in person. Then as you leave, hand them a copy of your promo piece as a leave-behind.