Does a logo have to be vector? 3636 Responses

Last post: 2 years, 11 months ago | Thread started: Jun 27, 09, 10:27 p.m.

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• redant

  that's why I'm wondering what your work looks like.

  

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  Dog-earJun 27, 09, 11:45 p.m. – Permalink

• redant

  Whoever you are you are a fucking prick. You need to get a life and try to be a nice person instead of going around trying to hurt people. You suck.

  • you tell them, honey.– Jnr_Madison

  

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  Dog-earJun 27, 09, 11:46 p.m. – Permalink

• max_prophet

  LOL!

  you seem a bit highly strung

  • So do you :|– NONEIS

  

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  Dog-earJun 27, 09, 11:53 p.m. – Permalink

• Brian_Piper

  I second that max_fuckhead. And that goes out to all the other fuckheads who can't give pos+ criticism (and especially the ones that don't show their work)! Pussies.

  • yawn– max_prophet1/4

    as I'm assuming your work would be if you had balls enough to show it.– Brian_Piper2/4

    I've seen it, and it's spectacular– Rand3/4

    ran you just sneak in everywhere like some kind of SNEAKY GOAT! brilliant, all the same– jimzyk4/4

  

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  Dog-earJun 28, 09, 12:05 a.m. – Permalink

• Kiggen

  An illustration can only be used in a logo if its higly simplified. And ofvourse it has to be in vector. I kind of concur with above remark. You come over as have no idea what branding & the identity process is...look up some threads about iton qbn. Thereare some great ones that give good explanation about the basics.

  

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  Dog-earJun 28, 09, 12:35 a.m. – Permalink

• Kiggen

  Here is already a good one & basic one:
  http://www.smashingmagazine.com/…

  • I saw that last night, was going to post it as well. Logos 101 for everyone!– mg33

  

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  Dog-earJun 28, 09, 12:45 a.m. – Permalink

• Nairn

  I haven't seen much recently, but I'll vouch for the quality of the grouch Max's work, at least that which I saw a while back. Not that that matters one jot though - there are enough reasons to hide real world identities from some of the fuckwit children here who can't separate online abrasion from real world harrasment, so unfortunately it makes a lot of sense to preëmptively separate the two. Ask Version3 about this - he seems to have awful trouble remembering he's supposed to be an adult.

  Also, a portfolio means fuck all, really - I can have an opinion on a meal without being a Michelin-graded chef. You'd be ignorant or contrary claiming otherwise.

  As an addition to the answer for the OP - if you can scope out all the future placements of the logo, and create relevant-sized resolution versions for each use, then I'd consider risking the Bitmap route. Presumably, you're not talking about a Grade 1 tier multinational conglom, but an illustrator or an artist - so, you can probably get away with a big No-No this one time. It's really not ideal though.

  A lot of modern logos, rightly or wrongly, come in pdf format with bitmap effect elements anyway - I know I've done this on litho'd packaging runs of quarter a million plus units - but I only risked it because I knew exactly what I was getting myself and my client in to.

  One more thing - if you're going to ask borderline daft questions which you've clearly not really thought about - don't be surprised if people treat you with less respect than you feel you deserve. Chances are, they're coming from somewhere relevant.

  • Fuck, so many words. Sorry.– Nairn1/8

    fact and funny– WeLoveNoise2/8

    your are wise as king salmon, seeing all the drama in qbn, it's wise to seperate your business identity from here.– typist3/8

    *typist*
    tzam ne go tow !!!– WeLoveNoise4/8

    I love how you spelled preëmptively– eating_tv5/8

    It's the house style of the New Yorker - first time I've had the opportunity to try it, I think!– Nairn6/8

    Nairn is a wise man– Shaney7/8

    spelling +1– jimzyk8/8

  

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  Dog-earJun 28, 09, 4:06 a.m. – Permalink

• Hombre_Lobo

  Theres certainly nothing stupid about the question.
  Its very valid.

  However Im very surprised that your asking these questions when your portfolio has an identity section, showing several logo designs.
  I would have thought to complete the displayed logos you would have asked those questions years ago.

  One thing that does confuse me is on your site it says:
  "Logo study for [insert brand here]"
  Did you not create them? or did you just study the design process?

  

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  Dog-earJun 28, 09, 6:53 a.m. – Permalink

• redant

  I know the best way is to make the logo vector. I have not had experience tracing a really nice inked illustration so I was just wondering if I have to vectorize it. I don't see how that is a stupid question. I understand that my "identities" are really not identities. The small logo projects I've gotten are just that logos. I do not work at an agency and I do mostly web work. I've never done anything like:

  "litho'd packaging runs of quarter a million plus units"

  Not familiar with that.

  I will probably vectorize it.

  Nairn I gues your shit don't stink either.

  I would consider his comment harrasment.

  • I have asked dumb questions here before but have not gotten suck an asshole response as max_prophet's– redant1/5

    such– redant2/5

    My point was merely to show that you could take the bitmap route if you wished. Take it how you will, though.– Nairn3/5

    "harrasment" please don't be daft, haha– Jnr_Madison4/5

    ha! I've never been this upset on QBN before. But hey I'm not perfect so whatever. I have shit to do.– redant5/5

  

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  Dog-earJun 28, 09, 7:47 a.m. – Permalink

• imakethepictures

  I think vectorizing it is probably a good call. I had a similar experience years ago with a small business logo. Thought I could get away with a raster version after discussing with the client how she would be using it. (I'd post it here, but it's long since been archived on a dusty CD somewhere). Long story short, over time she decided to use it in ways that required vector. I know, I shoulda seen it coming. Call it a rookie mistake.

  Anyway, it took some time to convert it after-the-fact. She was fine paying for the extra work though, since I had explained the limitations of raster beforehand, so I guess it all worked out.

  Hope I've helped. Just give it your best effort and it'll all be good.

  

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  Dog-earJun 28, 09, 8:06 a.m. – Permalink

• redant

  Thanks yea I will vectorize it. Try to.

  • lemme know if you need any help– arthur

  

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  Dog-earJun 28, 09, 8:10 a.m. – Permalink

• VectorMasked

  I say... talk to the client.

  You can't decide that on your own. It's not your call. It'll cost extra if you do it and it'll look different too. The client might hate it and ask you why you put on more work for something they did not ask for, care about nor like.

  I have been in situations where vectorizing was the right decisions, but some other times the budget doesn't allow that or when the client gets angry with me for even trying to talk him into vectorizing or for doing it without his approval.

  It has nothing to do with experience really. For smaller jobs and tiny clients it is not about quality... so a vector is pointless to them.

  

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  Dog-earJun 28, 09, 8:45 a.m. – Permalink

• VectorMasked

  Just last week I learnt I'll be working on 2 new projects. An entire print package for a coffee shop including, signage, a site and some logo work and a coffee company's site with some logo work.

  The coffee shop is going with a polished, refreshed identity as theif old logo is all raster... they gave us the thumbs up.

  The coffee company... (they have more money btw), they want to keep their raster image on the logo. We have no choice.

  ...just to the them... and see how far you can go with them and the logo. Of course, explaining why it'd be more usable as a vector.

  

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  Dog-earJun 28, 09, 8:50 a.m. – Permalink

• Rand

  arcs and swooshes are making a big comeback among cutting edge designers, replacing ironic use of decorative 80s display faces

  • yup
    |
    v– janne76

  

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  Dog-earJun 28, 09, 9:14 a.m. – Permalink

• redant

  Yea that's a good idea Vector. I'm going to explain it to the client.

  The swooshes were really not my design choice. The client wanted one on one logo and the other was a try at modernizing a logo for an established company's logo. They wanted to keep their swoosh.

  It's all good since they are in style again. O yea :)

  • |
    v– janne76

  

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  Dog-earJun 28, 09, 9:24 a.m. – Permalink

• _salisae_

  you can make it in bitmap format but make sure you create your file 300dpi and about 25' x 100' in case they want to use it on a billboard someday.

  • |
    v– janne76

  

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  Dog-earJun 28, 09, 11:13 a.m. – Permalink

• janne76

  

  
  

  

  • <- i hate 2009– janne76

  

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  Dog-earJun 28, 09, 11:43 a.m. – Permalink

• Rand

  salisae, do you have to ship that logo in pieces?

  • it must weigh a fucking ton– Rand1/3

    i can lift like 30 gigabytes of designery files without breaking a sweat – so it's an ideal way to work for me.– _salisae_2/3

    you are a fucking amazon– Rand3/3

  

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  Dog-earJun 28, 09, 11:54 a.m. – Permalink

• Rand

  so a swoosh is actually a smile? who knew?

  

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  Dog-earJun 28, 09, 11:57 a.m. – Permalink

• ukit

  I'm enjoying the uncalled for hostile overreactions on this site lately.

  Like that thread on Friday where some girl came on and asked a straightforward question, and version3 answered for no apparent reason "FUCK YOU."

  • doesn't he always do that?– Rand1/9

    Hmm, apparently so http://www.qbn.com/t…– ukit2/9

    i like the drama too– lukus_W3/9

    take away the drama and what is there?– _salisae_4/9

    it would be like taking the packaging away from all our little glassine packets of cereal– Rand5/9

    True *toasts v3*– ukit6/9

    screw all sadisitic p's :).– redant7/9

    for the record, i said "fuck you both". the images she used on her blog were not her own– version38/9

    then she complained someone else was using them. (pot call kettle black?)– version39/9

  

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  Dog-earJun 28, 09, 11:57 a.m. – Permalink