Air France Redesign 2222 Responses

Last post: 3 years, 3 months ago | Thread started: Feb 11, 09, 7:25 a.m.

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• Nairn

  I like the type choice, despite the weight appearing to shift optically through the form - but the graphic detail just kinda floats there, doesn't it? I dunno, I don't really care - though it'll be sad to see the old one go - I rather liked it.

  What's with the fucking kelpie horse thing?

  • Actually, sack the 'optic' comment - late night, not much sleep - it may be my eyes.– Nairn1/3

    tee hee, i said wot you did, but less interestingly and with less words, tee hee
    
    – Horp2/3

    tee hee - i stole a kiss from jimbo jones!– Nairn3/3

  

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  Dog-earFeb 11, 09, 7:28 a.m. – Permalink

• moamoa

  

  • Oh. I don't think I've ever registered this detail before. Why the association with a flying water horse?– Nairn1/9

    Pegasus, aye - I get that. Fast and flying. Gotcha a-ok. But water? That's the last thought I want at 30 thousand feet.– Nairn2/9

    I think the horse is a french symbol.... but water? hmm– moamoa3/9

    UNLESS IT'S UN MA BELLUH.– Nairn4/9

    LOL ;)– moamoa5/9

    I thought the 'wet , fleeing dandy' was France's national symbol?– Nairn6/9

    I will google that...– moamoa7/9

    i think the cock (rooster) is france's national symbol?– poolio8/9

    Oui!– miesvan9/9

  

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  Dog-earFeb 11, 09, 7:29 a.m. – Permalink

• moamoa

  

  • looks alot better
    wats the newer typeface ?– WeLoveNoise1/6

    Not keen on the letter spacing though. Will look bad on airport kiosk signage I bet.– Horp2/6

    I prefer the old logo. Type? dunno probably custom– moamoa3/6

    Custom variant of Aries if you ask me.– Horp4/6

    think this is better
    http://img525.images…– WeLoveNoise5/6

    DELT. The updated mark is ok, tighter spacing would do better though.– jimbojones6/6

  

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  Dog-earFeb 11, 09, 7:29 a.m. – Permalink

• GetRefresh

  much better than before.

  • Yep– Gucci

  

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  Dog-earFeb 11, 09, 7:31 a.m. – Permalink

• moamoa

  I think the R is a bit to wide. and the I R could be a tiny bit closer together.

  its ok but dunno something looks wired

  • .. why do I care– moamoa1/2

    the R is like falling to the left...– jimbojones2/2

  

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  Dog-earFeb 11, 09, 7:31 a.m. – Permalink

• zirkus_uk

  The horse is crap.

  • not really– monospaced1/2

    the horse is quite cool, but what does it do? a part of the logo, I hope not– jimbojones2/2

  

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  Dog-earFeb 11, 09, 7:31 a.m. – Permalink

• typist

  i prefer the old one

  

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  Dog-earFeb 11, 09, 7:32 a.m. – Permalink

• hans_glib

  pff another non-graphic

  and wtf is that red thing - a bit post-it note that got stuck to the presentation board?

  • Maybe it was a "Happy Accident"? Your cracking me up Hans
    – Modlang99

  

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  Dog-earFeb 11, 09, 7:32 a.m. – Permalink

• digdre

  digdre approves.

  

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  Dog-earFeb 11, 09, 7:32 a.m. – Permalink

• Horp

  "Actually, sack the 'optic' comment - late night, not much sleep - it may be my eyes".

  Actually Nairn I was going to say the same but I didn't bother. I think they've tried to give a respectful nod to Excoffon's original top-heavy lettering by making it a bit imbalanced, but Excoffon had some solid optical theory behind his design (ie top of the letters are more important than bottom so we look to those and they move faster as a result) and these chumps just seem to have decided to dick around with stroke weights for fun.

  Branding seems to have gone back to 1996 in France. This one and the new Citroen one... eeeeuuuurrghh.

  

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  Dog-earFeb 11, 09, 7:33 a.m. – Permalink

• monospaced

  It feels like the red thing is taking off, which isn't bad. I'm alright with the new illustration too, it's definitely unique.

  

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  Dog-earFeb 11, 09, 7:34 a.m. – Permalink

• jevad

  The kerning is all fucked up

  • it's not that bad– monospaced1/4

    ?!?! Look at the spacing between the I and R!!– jevad2/4

    strong verticals demand more space. you should know that– monospaced3/4

    too much– jevad4/4

  

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  Dog-earFeb 11, 09, 7:35 a.m. – Permalink

• non

  the "F" is ridiculous.
  the "R" is too chunky.

  I would drop the little red thing and focus on the pegasus. It has more potential than that little red piece of digital tissue.

  

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  Dog-earFeb 11, 09, 7:39 a.m. – Permalink

• zirkus_uk

  

  
  

  

  • hahaha, 'now viz estra tvinkle!'– Nairn1/2

    Put a beret on it and it's done.– Modlang992/2

  

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  Dog-earFeb 11, 09, 7:39 a.m. – Permalink

• neverblink

  the red thing is areference to the french flag.. which is blue-white-red in three vertical beams.. I wish they had somehow encorporated the uplifting motion of the red part in the text as well making it more cohesive.
  I like the text, but agree with Moa that the IR could be a tad closer together.

  

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  Dog-earFeb 11, 09, 7:43 a.m. – Permalink

• digdre

  what agency did it?

  • Its one of those "New logo for $25" sites where everyone puts their ideas in.– Horp1/2

    LOLz– moamoa2/2

  

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  Dog-earFeb 11, 09, 7:44 a.m. – Permalink

• WeLoveNoise

  think this is a better version
  

  

  • 90% woukd read DELT– moamoa1/7

    we're not talking about that logo, btw.
    and no, your version is not better– monospaced2/7

    whatever– WeLoveNoise3/7

    only pissing around cos i'm soooooooo fuckin bored– WeLoveNoise4/7

    good steroid logo
    DELT UP YO– Greedo5/7

    i need to stop posting mediocre shit– WeLoveNoise6/7

    wow so similar.. what does delt do? and are they aware of delta? :)– Meeklo7/7

  

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  Dog-earFeb 11, 09, 7:44 a.m. – Permalink

• moamoa

  agency
  http://www.brand-image.com/en/

  • Ah - the same crew that raped the AOL branding...– jevad1/2

    looks like shit– creez2/2

  

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  Dog-earFeb 11, 09, 7:46 a.m. – Permalink

• attentionspan

  too much space between I R

  looks rushed

  • no no - monospaced the kerning ninja has decreed it's ok!!– jevad1/3

    I R needs to be a bit wider then the rest, but this is to much– moamoa2/3

    IR is ok, but what's with AI?– jimbojones3/3

  

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  Dog-earFeb 11, 09, 7:55 a.m. – Permalink

• zirkus_uk

  

  

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  Dog-earFeb 11, 09, 8:04 a.m. – Permalink