Web strategy
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- Irafis
Hi, i'm looking for some articles, books about the topic of creating a clear web strategy, especially for mid-large corporations.
Thanks for any help,
Cris
- ukit0
That seems like a very general topic Cris. What kind of business are we talking about?
If you narrow things down, you'll probably find lots of great info on the web.
- vaxorcist0
Type of client? B2B or B2C? Having a business objective and a target audience is always a good thing that may lead to a good strategy, otherwise you may go to powerpoint hell, not that that's stopped some of my previous bosses and various account people who seem to think you can have a strategy without actually agreeing on a business objective first..
- trooperbill0
start with goals, then SEO... then work out how to get from SEO to your goals in the least amount of steps, ticking all of the customers boxes as you go.