space150 model 1414 Responses

Last post: 2 years, 12 months ago | Thread started: Feb 6, 09, 10:52 a.m.

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• dearhead

  http://www.beastpieces.com/2009/…

  The agency I work at has done some really great work around rebranding itself every 150 days. Obviously it challenges the traditional model of 'logo = brand' and aims for something a little more like 'idea = brand' .. It's not perfect, but it is a very interesting model.

  Anyway, figured I'd share.

  Feb 6, 09, 10:52 a.m. – Permalink

• morilla

  I think they are missing the point in having a "brand" and also it seems like a huge waste of resources to change their brand ( biz papers, website, collateral, etc ) every 150 days.

  but none the less, some nice work.

  

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  Dog-earFeb 6, 09, 10:56 a.m. – Permalink

• landock

  it's definitely an interesting approach. thanks for the heads up. it helps that you guys are doing really nice work on the rebrands.

  

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  Dog-earFeb 6, 09, 10:57 a.m. – Permalink

• attentionspan

  its good for PR and attention but it prolly confuses most clients since they are conformists

  

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  Dog-earFeb 6, 09, 10:59 a.m. – Permalink

• Nairn

  Cui bono?

  Pretty though.

  

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  Dog-earFeb 6, 09, 11:07 a.m. – Permalink

• landock

  i think as a way to keep your goals and ideals as an agency from becoming stagnant its a worthwhile idea.

  

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  Dog-earFeb 6, 09, 11:15 a.m. – Permalink

• dearhead

  It really keeps the agency on its tip toes. It shows our clients that large scale change is possible, even in huge companies. Its a case study on ideas versus aesthetic, on change, on energy, and helps us prove out the value of an idea.

  From a people perspective, it helps unite us under a mindset; from account execs to developers, to designers - its a big part of who we are, what we believe in and it provides us with an opportunity to ditch what isn't working, and build onto what is in a very real, very planned for kinda way.

  

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  Dog-earFeb 6, 09, 11:31 a.m. – Permalink

• attentionspan

  Well lets just say i as a client want to buy something from you, if you are so "insecure" in your own brand that you have to renew/makeitbetter every year, would this mean that you would give me something that needs updating every year since its not perfect?

  i think the idea is neat from design perspective though

  

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  Dog-earFeb 6, 09, 11:36 a.m. – Permalink

• morilla

  Don't get me wring, I think it is a great idea and you are getting some very nice work from the exercise. But maybe this idea should be kept internal and not public facing.

  • I'm often wring.– Jnr_Madison1/3

    more often than not– morilla2/3

    Right - internal - like ... not public facing. WE. GET. WHAT. INTERNAL. MEANS.– spookDD3/3

  

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  Dog-earFeb 6, 09, 11:41 a.m. – Permalink

• spookDD

  It is both exciting and concerning that the strongest brand campaign showcased in their portfolio is usually their own brand. This is a phenomenal challenge to continue with as the company continues to grow and become seemingly more practical by the day.

  As we press our faces against the 150 windows there is a certain jealousy we must all feel as Space continues to re-brand every 150 days by pumping large internal budgets into experimental print and web avenues. (and having kick-ass parties hand in hand)

  An excessive strategy for an excessively successful company. Perhaps economic times can warrant a hat nod to V23, the Michael Jordan year, and we will live in cyan and red V22 patriotic houndstooth tomfoolery for the ages.

  

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  Dog-earFeb 6, 09, 9:42 p.m. – Permalink

• akrokdesign

  your...ON FIRE! lol. :-)

  • nice work.– akrokdesign

  

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  Dog-earFeb 6, 09, 9:49 p.m. – Permalink

• max_prophet

  doesn't work for me personally, as there is literally no cohesion or thread running through anything, so it just makes you look like you aren't happy or confident with anything about your 'identity' other than the name. It just comes across as self-indulgent and flakey.

  I'm actually all for the idea in general, but as far as I'm concerned this has not been considered properly. You should, imo, have treated this as more of a 'campaign' that reflects your creativity and ability to grow and expand a brand while maintaining a core 'something' that keeps people in on the game and impresses upon them what you can do within some kind of parameters.

  I think MTV is probably the best example of a successful take on this idea.

  • MTV is a very good example, an it really works for them– Mirpour

  

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  Dog-earFeb 6, 09, 11:06 p.m. – Permalink

• jaylarson

  I didn't know you worked there ned. Well, it looks like you guys did a change again. When was it?

  • Did those pieces get printed at Studio on Fire?– jaylarson1/2

    of course, it's on our blog beastpieces.com– studioonfire2/2

  

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  Dog-earFeb 6, 09, 11:21 p.m. – Permalink

• scarabin_net

  this is rasterbation.

  impresses other designers, not clients.

  but who knows. how are they doing?

  

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  Dog-earFeb 7, 09, 9:12 a.m. – Permalink

• dearhead

  Re: Jay - Yeah, we changed around the holidays... Dan Jenstad (an intern who's been kicking it here for a bit) designed the last one. We recently brought on a new executive creative director, so we'll be taking a new approach to the redesigns this round - for certain.

  Re: Scarabin_Net
  Our portfolio is at www.space150.com , so you can judge the work for yourself. We've been around for about 8 years.. at first doubling in size most years, recently capping around 100 people, with two satellite offices outside Minneapolis (LA, NYC). It is a nice 'treat' for our designers, but it is truly embraced by the agency as more then a simple redesign.

  

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  Dog-earFeb 7, 09, 3:49 p.m. – Permalink