RAC UK
- Started
- Last post
- 8 Responses
- Horp0
North.
- forcetwelve0
bloody north! they've done so much...
- Horp0
This one was really their big break into the industry's mainstream awareness. They did it at a point in the mid nineties when all corporate identity work was being ground into a shmaltzy feelgood style-less mess. They yinged when all the big brand consultansies yanged. It doesn't look like much now, but at the time it was really a standout project.
- kelpie0
I'm sure I read an article on this (or it might have been another of their projects), where they were talking about working on the brand/guidelines for about a year+. Crazy Town
- Not uncommon practice. I have worked on a big set of guidelines for 6 months before. Those are extensive as well.gradiate
- roundabout0
I always like that design, was the Font designed specific for the RAC branding.
- Horp0
^ The lettering of the logo you mean? That's bespoke. The corporate font fambly is Helvetica Neue I think.