Logo Critique (Tennis)
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- iCanHazQBN0
Magnifying glass.
- _salisae_0
my approach would be to merge an umbrella with a racquet handle or something that gives the impression of protection. these look like olympic iconography for brochures.
- Amicus0
its the English vs American spelling thing again. The English way is to keep with the history of the sport which was played by the French Kings - hence Raquet, Racket or Racquet are all acceptable
personally I use Racquet cause Racket also means cacophony or loud noise...
- sofakingbanned0
I think your approach is to literal.
Try something more abstract and ummm... creative.Kinda of like the bottom left and right. Those look more on point than the others, but the right looks to much like boomerangs.
Also think, if your friends venture is successful and he starts to make other products will this logo be appropriate for growth.
Lastly, I would try some different typography.
I know it sounds like I'm saying start over but that's how logos go, you gotta exhaust all of your ideas, eventually you'll get something out of working through your concepts.
I'm designing a logo right now myself so I feel ya :)
- thanks. the logo is just for this specific product,cuke426
- 3point141590
- I find this to be a bad idea mostly. puts too much pressure on you and can make it hard to see your own vision._salisae_
- Low self esteem?3point14159
- Then just settle for mediocrity or better yet, clip art!3point14159
- you're suggesting he fall in line with these solutions. I find that very limiting is all._salisae_
- top left here, never seen that before. i like it.Midge
- I agree with "3point"! What does "Salisae" mean by..."make it hard to see your own vision"?Renegade
- Salisae, I understand you and concur.doesnotexist
- ukit0
bump
- bebelabree0
I was also drawn to the bottom right probably because it was the least literal of translations. I think you have too many ideas in the same style however (is this the comp your client picked or something and now you're working with it?). Tennis is my favorite sport so I wish I had more to say.
I think maybe go back to basics and focus on what the product is all about. It is the best because unlike regular tape, it is stronger, right? Maybe I misread or forgot already but you could play off of the whole strong factor and come up with something that translates the strength of the product (making it product specific) and then it still wouldn't be too literal.
- Amicus0
you definitely need to check the competition so you don't inadvertently steal something from your subconscious that you've previously seen or associate with the genre.
I find that if you look at enough logos in the area you get the feel without having a specific look. Don't dwell on any in particular for too long though – even if they blow your mind!
- uncle_helv0
Sorry but these logos are awful, I agree with what most have said... clip art, doesn't feel like tennis, font looks wrong.
I think 3point14159 is dead right, look at what is out there, as an exercise see how your current logo sits amongst these big brands, and you will start to see very quickly what most people are saying, it doesn't fit, or stand out, but that is an important gauge, because your logo, if this company is competing with the likes of Head, Slazenger, Nike, addidas, will have to sit amongst them comfortably, and compete for people's attention.
- agentfour0
maybe use some shapes similar to what you are currently using and reference shapes from something like these to create a link to armour
http://www.nautical-mart.com/arm…
- chossy0
The problem is that the company only do one thing nothing else so it is very important to create a strong brand which focuses on the item on offer. I think it is paramount to the success of the logo that it reflects what the product does or how the product looks.
Arrows being deflected by the curve of the cover you know something which alludes to what the product does.
- cuke4260
- now you're just copying headdoesnotexist
- you said "head". hahahahaha.capn_ron
- Rodimus790
3rd down on the left.
- horton0
these are too close to Head.
and i still think a logo depicting the product is a bad idea.
seems like a goldmine of opportunities to be had using "RA" and/ or shields, armor themes and such.
- Llyod0
bottom right even though it looks like head
- Corvo20
To be honest, I don't think you have it yet. You're working too literally on the idea, ihmo.
- Complexfruit0
Not sure if this was said, but what about a nice type treatment. And maybe play around with the "Q" in "RACQUET" for something subtle that references the product and a tennis racquet. Just an idea.