creative brief intro.
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- hiatus
My company gets projects and never gets a C.Brief from the client on the project. Had some issues. particularly in sizing. I worked in a ad agency prior so very use to it.
I get things in peices now, i hate it!! RRrrr.How have you introduced it to the company, if any of you have had the honor. :)
Any good example of a good creative brief to start from or list of thing it should have. please share the good news. thanks.
- monospaced0
If the client doesn't provide a brief, set up a meeting and talk to them about what they need.
- VectorMasked0
This is my day-to-day problem at work.
I am tired of insisting on having a plan, process and not let clients walk all over us and tell us how things should be done.
All content is given in chunks. Horrible. An email here with shit. An excel file 4 days later with some shit. A .txt. doc and a word doc for other shit 2 days later. Then some more shit arrives in emails and brand new excel files sent 2 days later to replace the initial excel file.
Also, no brief. No idea or direction. it's always like "ok, you've got 20 hrs, start!!" and I'm like "start what? a site? a business card? some icons? Where's the content and what's the plan? What are they looking for?", and th epeople at the office are like "We we don't know, It's tough to talk to clients and ask them key questions about the project. they did mention "funky" as an adjetive"
I would also love to see some stuff. I'm done with this shit at work.
They have got to change.
- I'm with you, that's pretty much my routine everyday, except for the other people at office.ESKEMA
- MrOneHundred0
What’s a brief, ffs!?
- akrokdesign0
no brief, could means wasting time. which is money. :-) tell the client that.
- airey0
fuck it. make them a coffee table from recycled paper. when they look at you through puzzled eyes as you hand them an invoice mention a brief might help next time. problem solved.
- Raniator0
Haha, I find it hard to believe you don't get enough info to know whether you are doing stationary or a website, but I do get your point.
- jamble0
Quote them £50k, give them a coming soon page and tell them they should have told you what they wanted.
Honestly, how the fuck can any company operate without a basic briefing document?
- chossy0
My producer at work gave me a brief in a meeting, he said 'It's just a presenter to camera' I helped him with the camera equipment to the car last night and he took all the blue screen equipment, I said is this for the shoot he said yes we are doing loads of blue screen stuff!!!
- isakosmo0
i had the same problem after going from ad agency to in-house design dept in a company that didn't previously have a creative dept.
write a creative brief template, then have a meeting with them explaining why from now on you need them to follow it. but pitch it as though you are doing it in their interest, to save time ie the company will be saving money, sure enough the marketing boss will make them use it.
for my brief template i put in project aims, key ideas, deadlines, specs... that should be enough to start on.
- monospaced0
At least a list of deliverables!
- hiatus0
like akrokdesign said could be waste of time, which means money"
in a way i look at it like this. I am by the hour and if there going to pay for me to layout/design BS. hey more money for me. I've had a 10Pg HTML site take me 80Hrs. cause they dont tell me. This is what we want. every week. try these images we've had. then try these images we've had, then try these images we've had,.....etc.
Just give me all the shit! >:-O RRRrrrrr
that was a nice pay check thou >:-D