Slaps Forehead
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- Arvizu
me: In order to get this brochure ready for print I'm going to need the hi-res or vector version of your logo. (after interpreting client's blank expression) Do you know who it came from so I can get in touch them?
client: I'm not sure, I think Tom (the client's other business partner) had some guy from his church make it real quick because we needed it like on the next day for some presentation or something...he charged us something like $40 bucks to do it overnight.
me: (internal voice-over) oye.
- ninjasavant0
maybe you could get a copy of the powerpoint file he used to make it.
- Arvizu0
ninjasavant....that actually came in an email today... you're scary.
or rather it was suggested that I get the hi-res logo off of the ppt... which of course was a 20KB png
- VectorMasked0
hey... you could look at it this way...
At least it wasn't a GIF.
no? ;o)
- gramme0
Tell them you'll redesign it overnight for $40k
- boobs0
$40 total to do it overnight? Or $40 extra?
When you're at the slave wage portion of the scale, that can be a real difference.
- Arvizu0
The $40 was the complete and total price of the logo... and it shows. I initially tried to convince them into letting me create an entirely new identity for them but they believe (and I mostly agree) there is too much equity in the existing logo to completely re-do. Later (when I first started looking for the original file) I offered to remake it w/o departing too much and they still cringed... i think they think they're paying me too much as it is. But what do you do with the people who consider a logo to be a $40 investment? And probably worse--what do you do with the person going around selling logos for $40?!
- boobs0
How can you have "too much equity" in a logo? NBC had millions of dollars in their "Proud as a Peacock" identity, and then they spent millions more to create a new logo that was two triangles. They spent millions more to roll it out, and obliterate all traces of the peacock identity.
How can they have too much equity in a shitty $40 logo that makes them look like absolute amateurs?
- what 2 triangles? I still see a peacock in the NBC logo, which is absolutely gorgeousmonospaced
- mcLeod0
logo pic or it didn't happen
- Arvizu0
boobs... i get where you're coming from. NBC, UPS, Kodak, Xerox, and on and on... My only answer is that they're obviously not as enormous or as old as the corporations boasting billion dollar brand identities, so when their customers come from a rather limited B2B segment--and have equated the shitty $40 logo with this company for the last five years--i can see how changing it completely would make them nervous. I also understand that a large portion of their customers are Japanese, who apparently, culturally speaking--hate change... (that's a little racist, isn't it?) I know, I know... i'm working on them to get the facelift.
- Ranger0
Send it to me, I'll do it for $40 in 10 minutes.
- NotBen0
The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).
BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour.
In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.)
- Llyod0
Apple on the other hand...the guy who designed the Apple logo got zilch. Steve Jobs is a pigfucker.
- Maybe because it's an apple, and the company is named "Apple".Jaline
- yeah, Rand got fuck all I'm sure.Jnr_Madison
- that was a bad joke, nevermind.Jnr_Madison
- JerseyRaindog0
Print it with the supplied logo with the caveat, "it will look shit and I'm not responsible for it".
- Arvizu0
that's what it comes down to. The difference between the $35 swoosh and the $40 crap isn't five bucks... one was designed, the other--not so much
- poopy_pants0
just make it bigger
- digdre0
SLAP IT AGAIN
- Arvizu0
Anyway, anyone care to crit?
http://issuu.com/ymarvizu/docs/v…thanks in advance...
- pretty cool.
That's an awesome proofing tool, how did you get it?SoulFly - That's some cheap photography.boobs
- I think the photography isn't bad. Much better than I expected. Except the handshake makes me cringe because it's such a cliche.NotBen
- yes, the handshake is awful...I cringed myself placing it. Clients...Arvizu
- pretty cool.
- SoulFly0
Can anyone tell the FedEx logo? I love that one too... how does it going again? he didn't meant for the arrow?
it's such a beautiful logo story.
- monospaced0
make the brochure using the 20KB png and then tell them it's their fault (which it is) for paying $40 to some church going teen with coreldraw.