DixonBaxi rebrand Five
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- Ryans
A fresh new on and off air look based around 'Brand Bursts' which avoid the typical logo driven idents. The new Five sure is fun!
- voiceof0
Before seeing this I didn't realize that the "CSI" series had been unleashed on the UK... I apologize to all your citizens... Stay Strong
and, I don't know what all the fuss was about, it looks pretty good.
- you bunch of sick fucks.Jnr_Madison
- "Drive by, miami style." yeaaaahdigdre
- atlasundead0
wow, i also am sorry for H's acting
- TransitBroadcast0
It looks fresh, like clean panties fresh. 5-cycle wash.
- WeLoveNoise0
i believe i posted this earlier
- I searched for the previous five thread but came up emptyvoiceof
- i made it in the public voiceWeLoveNoise
- Grotesque0
the Logo is still aweful.
- ItalianStallion0
Me like.
- 3point141590
The "five" logo looks like a clip art logo found on istockphoto.com or did Fouty create it I am not sure?
I just tossed-up my meal looking at that logo redesign, all most as bad as the new Pepsi logo.
- Llyod0
I like it
- janne760
I tend to enjoy this
- poolio0
this, i like.
- akrokdesign0
nice work. :-)
- calculator0
the logo looks like a woman's weekly mag.
not convinced by the idents either, they're too disjointed and look like they were done on a budget.
- show us your portfolio! why no link;y? scared?akrokdesign
- yeh - cough it upWeLoveNoise
- boo hoocalculator
- boo hoo. happy halloween to you to. :-)akrokdesign
- heh hehcalculator
- the whole of channel five's output is the television equivalent of a shit magazine...i think it works wellkev_charlton
- WeLoveNoise0
think the advant garde style font has been maxxed out by every designer on the planet.
i do like the re-brand as a whole tho, really nice work
- akrokdesign0
here's how it use to look like.
http://www2.tv-ark.org.uk/channe…
- WeLoveNoise0
- those were the days. programmes are shite now. i remember seeing emmanuele 1 > 5calculator
- lol
allnighter was it ?WeLoveNoise - loljanne76
- Not_Just_Another0
I have to admit, having seen the branding in context, I really like it.
- I dont. I like it seeing it as a portfolia (lovely) - but on the channel it doesn't work for mebabaganush
- ...often a brand is only as good as whoever implements it client side...not always good.babaganush
- 65Neue0
Logo: horrible.
Getting other agencies to create the ‘brand bursts’: Clever.
But all it does is deflect from the abomination of the logo, so well done all the other agencies involved as you made a bad logo look half decent in context.- Agreed. Iimagine Dixon Baxi were exhausted and beaten into submission by 'Marketing experts'babaganush
- ...we've all been there.Sad but truebabaganush
- kelpie0
I like it, I'm not getting into this in great detail again but I thin kit workd well in teh context whjere for me it has to work best, which is up in the top corner of the box while there is various and disparate content banging on underneath it. For me that's why it needs to more quirky and less neutral than the previous I.D. because it needs to be clearly FIVE even though it almost always sits alongside other peoples content. Unlike, say, a fashion brand which needs to be understated and neutral as it mainly sits next to various ranges of clothing which are, season on season, the star of the show.
just my humble opinion.
- kuzzAAAAM0
Yeah but, that V and E look totally awkward together. Fuck THAT business ;)*
*wink wink wink wink wink joke joke joke!!!
- calculator0
I don't mind the V & E so much, it's the F that looks F'ed up