Interesting read
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- janne76
“Advertising was evil — not to be touched,” Amzalag says. “It was a utopian approach to graphic design. We knew it was a dead end.” But a few of the lectures stuck with them, and one in particular, titled “My Friend Fernand Léger,” was something of an epiphany. “This is where we got the idea that there is no such place called art or culture but it’s all interwoven,” Augustyniak says.
-------------http://www.nytimes.com/2007/06/0…
march 2007.
---feel free to discuss, reject, embrace, not care..
- capsize0
Amzalag pulls out a prop from the shoot — a dusty sign with a hand-painted double M — recalling how the two set out with ambitious ideas about type, signs, symbols, the history of graphic design. “In the end,” Amzalag says, “she looked like a hooker.”
I like density as much as the next overeducated pompous failure but these guys seem completely fake and inauthentic. They do not seem to know they are for sale themselves.
- 7point340
nice read... it took a bit to get into, but at the end i really wanted to read more.
thanks, janne
anyone have a link to the serpentine gallery that they are/have created? the one i found seems to be the unremarkable one.
- janne760
capsize, you quit at the rietveld, or...?
- capsize0
I remember when this came out and thinking they were guys I would find really precious and when I reread the article things like this piss me off:
(“With this typeface,” Amzalag says, “everything looks very cute. Even a bad poem looks cool.”)It just tells me they equalize everything, flatten everything in order to arbitrary rearrange mere aesthetics according to whim and less.
Its a viewpoint but I find ultimately dulling and without contribution.or this which describes what I eman exactly: "To create the font Cesar, they commissioned a small child who did not know how to write to draw the alphabet."
- moamoa0
they had their own Gallery at the Art Basel 2005, which I visited, the work looks so much better in live, then on photos, some of their fashion stuff (especially Balenciaga) was absolutly groundbreaking.
- janne760
i apologize for asking a personal thing.