Mmm.. Italica
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- Vicentvangogh0
the logo still sucks
- meffid0
didn't anyone in their design team take the final artwork to someone else and go "hey this is a coffin, but from a distance it looks like a gaping dirty vagina, this will pass and be funny don't you think? let's send it to press."
- Fariska0
Did we really need a new yet identical metallica logo?
- elpaso0
yeah.. clean it up
the original (even though the 'original has already been through a few tweaks) was prlly done by one of the guys.
so it could do with a little TLC
+ it would have been a bad move to fully rebrand 'tallica since al they are trying to do is go back to their old metal days and put St.Anger behind them :)
- valentim0
Download last Metallica:
http://www.filesend.net/download…- Lars is going take all your money and James will rape your family for that.. Just so you know..Bender
- zip password:
http://elblogdelabue…
valentim - Fuck them...music marketing is on a change...napster rules!valentim
- gramme0
I agree with Dr. Spooky.
- gramme0
In addition, I have mixed feelings about bands having fixed identities from one album/tour to another. What do you guys think? Part of me likes to see bands reinvent themselves visually on each album. If a band really is growing and changing as any good band should, then that evolution should also be reflected in their design language...
Then again, when a band continues to churn out insipid crap that sounds the same for several records straight, ultimately becoming more about a brand/ethos than a musical outfit, perhaps an unchanging logo is appropriate.
- tasty0
metallica is garbage.
- Gucci0
the pic kind of makes them look like they're watching 2 girls 1 cup for the first time.
- cosmoo0
will be seeing them in concert next month. :)
- gjd0
I wonder how much the actual band itself endorses all the activity that goes on with the website/merchandising/promo stuff aside from the music. I mean they sell fucking baby rattles with their logo on.
My guess is that Lars has his fingers in all the pies and Hetfield probably cringes at that stuff, but can't do anything to stop the marketing train in full flow. And as usual the other 2 sit down and swallow their medicine.
That said (apart from the dodgy coffin/magnet idea) the whole feeling of the logo and raw album design is fucking cool.
- gjd0
And you can't polish a turd
But you can roll it in glitter
- dbloc0
metallica_turnerduckworth5.jpgSe... 12, 2008. London and San Francisco. Multi-platinum selling rock band Metallica released their new album “Death Magnetic” this week. Never afraid to break with convention, the band worked with design company Turner Duckworth to create packaging and branding for the album. Turner Duckworth is better known for designing logos, packaging and visual identity systems for consumer brands like Coca-Cola and Amazon.com than for working with rock bands.
With the music industry in a state of rapid change, the band were looking for new ideas. “This time, we wanted to work with professionals who understand iconography,” said James Hetfield, Metallica’s lead singer. Lars Ulrich, the band’s drummer and frequent spokesperson added, “We wanted somebody who commanded respect in branding but were not jaded by the music business. Someone who would bring fresh ideas. Enter Turner Duckworth. Enter happy days.”
With the growth of downloading, Metallica were looking for a package that would rekindle interest in CDs. But with the consolidation of music sales in the US into a few national retailers (WalMart, Target, Best Buy) the package had to conform to highly limiting standards. Turner Duckworth’s answer was to create an iconic, three dimensional package using a powerful image and an ingenious layered die cut. As Lars Ulrich put it, “We got ourselves a very unique package.”
David Turner, partner, Turner Duckworth, said, “The songs are about how death - and life - repels and attracts us. Our image expresses the theme, with a white coffin resting in a grave, surrounded by a magnetic field. But it’s also open to other interpretations, which keeps it interesting after multiple viewings. This image really puts the graphic in graphic design.” The image was created to be recognizable even on a cell phone screen. “It’s not just about sleeve art any more, it’s about creating icons that work across media,” added Turner. That’s a discipline Turner Duckworth understands well; recent work for the Coca-Cola brand has won a slew of international design awards including the Grand Prix at the Cannes Lions.
Turner Duckworth re-worked the classic Metallica logo, created a signature typographic style and designed key promotional materials including a flag, a coffin shaped special edition and a vinyl boxed set. A design kit including logos, imagery and graphics was distributed to the band’s record companies to produce a vast array of promotional materials around the world.
Designers in both London and San Francisco collaborated on the designs. “Everyone got fired up working on this project. Metallica instinctively understand branding and really appreciate the value we created for them. There was no rock star attitude, just enthusiasm and creativity,” said Bruce Duckworth, partner, Turner Duckworth.
- pascii0
when a band needs rebranding, the music just died.
- exactly!
brandon_phillip - but when a person needs rebranding they're smart. Good logic.jfletcher
- exactly!