Art directing
Art directing
Out of context: Reply #18
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- monkeyshine0
The first rule of thumb for an art director: communication. As in...successfully articulating your ideas or even random thoughts. I have no idea what you are asking.
Art directors typically design, but they are often involved in high level conceptual design and pass off their sketches or ideas to other designers to complete.
Of course, in the world of design, this job title has been bastardized and often means "we'll give you this cool title for shit pay...and oh yeah, did we mention you have to do production too?"
- totally. It's just a fake title. means nothing in today's industry. Just a bunch of self-proclaimed ADs who do 90% of the work themselves.SoulFly