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Art directing 2323 Responses
Last post: 2 months, 4 weeks ago | Thread started: Sep 6, 08, 3:19 p.m.
- Knuckleberry
That statement made my mind bleed.
- Dog-earSep 6, 08, 3:22 p.m. – Permalink
- Arvizu
There is a difference between art directors and designers, and it isn't one of status, and it shouldn't be one of talent. Designers are skilled at an art and a craft that includes spatial organization, typography, and image manipulation. Art Directors are skilled at conceptualizing, visual organization, and managing a team of artists, who make the parts of an ad. Art Directors who lack design skills are a disgrace to the profession: they may or may not be good conceptualists, but they'll never make a good-looking ad.
- Dog-earSep 6, 08, 3:32 p.m. – Permalink
- alicetheblue
I think he meant shell fish ;-)
- Dog-earSep 6, 08, 4:23 p.m. – Permalink
- SoulFly
Usually the AD has move experience in that specific field, he or she can see things that the designer wouldn't know from experience.
I have worked as AD in a few jobs in packaging. Some times the designer will place the panels facing the wrong way, just because they wouldn't really know how a package would be place on the shelf... and many other layout, design issues, color pallets, guidelines... etc...- Dog-earSep 6, 08, 5:09 p.m. – Permalink
- Meeklo
I think an art director needs to understand all mediums of communication, good enough to know how a concept/ message will work through out all stages of branding.
You can art direct people that are 100 times more talented than you on a specific field/medium. You can choose the artists that you think will do the job better, you can make suggestions on how a photograph should be lit, you can tell the fashion stylists how would you like the models to be dressed, you can select what typefaces and tone color should be used on a website, or how it should flow in terms of navigation, you can story board a tv spot for the animators to produce, etc.
You are making sure multiple artists/ designers/ photographers/ animators, etc share a common objective in order to produce a specific piece for a client. You overlook all phases of production, so all the elements on the piece belong together.
- Dog-earSep 6, 08, 5:24 p.m. – Permalink
- monkeyshine
The first rule of thumb for an art director: communication. As in...successfully articulating your ideas or even random thoughts. I have no idea what you are asking.
Art directors typically design, but they are often involved in high level conceptual design and pass off their sketches or ideas to other designers to complete.
Of course, in the world of design, this job title has been bastardized and often means "we'll give you this cool title for shit pay...and oh yeah, did we mention you have to do production too?"
- Dog-earSep 6, 08, 9:40 p.m. – Permalink
