Art directing

Out of context: Reply #16

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  • SoulFly0

    Usually the AD has move experience in that specific field, he or she can see things that the designer wouldn't know from experience.
    I have worked as AD in a few jobs in packaging. Some times the designer will place the panels facing the wrong way, just because they wouldn't really know how a package would be place on the shelf... and many other layout, design issues, color pallets, guidelines... etc...

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