creative director title 1616 Responses

Last post: 2 months, 4 weeks ago | Thread started: Sep 5, 08, 10:47 a.m.

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• cannonball

  No longer a position founded on it's creative merits?

  IMHO more and more I see creative directors that are less leading the charge creatively and more about facilitating the translation between business and creative types.

  Basically they seem to be more and more just businessmen with a knack for creative strategy.

  Maybe I'm just jaded and haven't had a boss I respect totally. Thoughts? Are creative directors more businessmen now?

  Sep 5, 08, 10:47 a.m. – Permalink

• madirish

  don't mock me.

  

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  Dog-earSep 5, 08, 10:47 a.m. – Permalink

• morilla

  yup

  

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  Dog-earSep 5, 08, 10:48 a.m. – Permalink

• pylon

  Kind of always been that way in larger agencies in my experience (12 years).

  CD's come from creative but end up thinking in terms of bottom line, roi, and business — because that's way the client is thinking.

  

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  Dog-earSep 5, 08, 10:49 a.m. – Permalink

• digdre

  Creative Rockstar Director Designer

  • no no no no no no no– designer4rent1/3

    Creative Rockstar Design Rockstar– digdre2/3

    *throws up in digdre's in box– designer4rent3/3

  

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  Dog-earSep 5, 08, 10:50 a.m. – Permalink

• designer4rent

  I fucking hate rockstar designers!!

  • amen– matt311/2

    totally. hype before substance.– showpony2/2

  

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  Dog-earSep 5, 08, 10:51 a.m. – Permalink

• designer4rent

  cd means fuck all too. mostly all copywriters

  • bitter much?– vespa1/2

    not at all. I have had some awful CD that were nothing mor than copywriters. So I guess your one!
    – designer4rent2/2

  

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  Dog-earSep 5, 08, 10:52 a.m. – Permalink

• fyoucher1

  I think that's what they should do. Typically, they have so much experience that they know the ins and outs of business, have had so much client contact, and can sell the creative since they know that too. Obviously they don't do production, but a lot of CD's I have worked with also have some creative input into the concepts, and it's usually great too (large agencies at least). Who would you rather sell your creative concepts, a salesman or the CD?

  • +1
    Totally Agree.– pylon1/2

    not sure if I completely agree about Cd "creative input"– designer4rent2/2

  

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  Dog-earSep 5, 08, 10:54 a.m. – Permalink

• pylon

  Copy writing is as creative as design IMHO.
  There's a difference between an agency CD and a boutique studio CD.

  • I agree.– fyoucher11/2

    the think is the title. "creative" director. I'm not saying isn't copywriting creative, but do they have an "creative" eye?– designer4rent2/2

  

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  Dog-earSep 5, 08, 10:54 a.m. – Permalink

• Llyod

  all they do is talk money

  

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  Dog-earSep 5, 08, 10:55 a.m. – Permalink

• refunktion

  and make money, so lame.

  

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  Dog-earSep 5, 08, 10:56 a.m. – Permalink

• robotron3k

  what's worse than the creative director is more like a project manager/guy who fires/guy who gives promotions postion/guy who has no talent but can spot talent - kinda guy...

  • oh, and one more, dude who surfs the web all day to find the latest fad to integrate into the next biz pitch...– robotron3k

  

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  Dog-earSep 5, 08, 10:58 a.m. – Permalink

• robotron3k

  and then there are the titles now, because nobody want accountability anymore:

  Executive Creative Director
  Group Creative Director
  Creative Director
  Associate Creative Director
  Design Director
  Art Director
  Junior Art Director
  Designer
  Junior Designer
  Intern

  • youve forgotten technical creative director, chief creative officer, executive global creative director, and interstellar galactic creative emperor– cannonball1/2

    nebular supersonic creative emperor– cannonball2/2

  

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  Dog-earSep 5, 08, 11 a.m. – Permalink

• pylon

  Money is what makes the world go round. CDs all started in the pits as naval-gazers who are in it for the art and the love but that's really not what most clients want. They want to move product, whatever that product is. Sure some clients are cooler or more aware of design but they're not generally in it for the love of design. They're using design to set their product apart in the marketplace. It's a CD's job to recognise what the client stands for, who they are, who their market is, where they fit, and how to deliver something that won't scare the shite out of the client whilst still grabbing attention in whatever market the happen to be crowded into.
  *gasps for breath*

  • shut up. you watching mad men too much.– robotron3k1/4

    not really.– pylon2/4

    at the end of the day, you just hope the CD can sell. just sell anything.– robotron3k3/4

    Pretty much. Or rather, the company hopes the creative can sell anything.– pylon4/4

  

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  Dog-earSep 5, 08, 11:01 a.m. – Permalink

• cannonball

  To answer fyoucher1, basically I think the role for selling creative should be on the account director. Creative director should serve as an origin for creative input, and less about facilitating a discussion with the client about their creative needs.

  I don't see this happening these days. Mostly what I see is big ideas being hurled upwards through the creative chain from all levels, and the CD serves as sort of a filter, or a figurehead so to speak that embodies and agency's creativity.

  Like they go to dinner with clients and shit because the client wants to "get to know" the creative mind at a company. It's sort of an illusion.

  I dunno I think there's way too much high profile hype surrounding the position for it to really be effective anymore. At least in terms of what the position originally is supposed to be.

  • you like your own voice enough to be a CD– Llyod1/5

    jk– Llyod2/5

    youre kind of a douchebag huh– cannonball3/5

    j/k– cannonball4/5

    easy boys– designer4rent5/5

  

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  Dog-earSep 5, 08, 11:02 a.m. – Permalink

• Llyod

  I worked with a guy who when I knew was an AD. He's now a CD at blast radius. I have no idea how he made the leap considering he had a skull full of rocks

  • ass kissers, the whole lot. and i'm including myself...– robotron3k1/3

    I sorta give the guy props because he started off as a production artist– Llyod2/3

    hand jobs help– designer4rent3/3

  

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  Dog-earSep 5, 08, 11:06 a.m. – Permalink

• fyoucher1

  

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  Dog-earSep 5, 08, 11:08 a.m. – Permalink