Butchered?
- Started
- Last post
- 5 Responses
- Dancer
I was checking back on some of my first ever projects as a designer this morning (online), see if my work was still there.
One of my first Branding projects in an agency was for a PR company. I designed quite a tidy site for them back in the day.
Upon return (5 years later) the have managed to completely change it and frankly butcher and transform the fuck out of it:
Have you checked back on any projects recently that have been butchered?
- SkyPoo0
Not really a website job, but I spent a year of my life re-branding Prudential around 2002 or so. The mission was to lose the Wolff Olins head and logotype and to take them into the twenty first century with a flawless online presence ( I don't do online but I did create and direct the visual style and engineered an entire new information system for them).
The solution was a bold modernist logotype, supported by a 'pru' superscript element, using a richer red and based entirely around a perfect square (grids or formats or graphic devices).
Five years later, they've brought the head back in, dropped the 'pru' superscript and any use of the square, and completely abandoned the online information structure.
Which means they paid hundreds of thousands of pounds for a logotype and Pantone 485.
- Forgot the link...
http://www.prudentia…SkyPoo - I've just noticed they've even stopped using the bespoke typeface I designed in favour of Myriad! FFS!SkyPoo
- Check out the colour of the logo letters on this...
http://www.prudentia…SkyPoo - You got any of the work you did?DaveO
- Yeah got it all, the entire project. I wish I had time to sort it out and get it online.SkyPoo
- Maybe something todo with the shareholders being old and "don't like change form the good 'ol days"Dancer
- form=fRomDancer
- It actually came from the emerging far east. Over here the head looks old and tired, but to them it was vital...SkyPoo
- ... even thought Prudential HQ (uk) signed it off, it was obvious the far east would not drop the old ID.SkyPoo
- the asia, uk and us (jackson) logos are horrifically different colors ?? They really tell entirely different things about the brand : / w tf ?mikotondria3
- the brand entirelymikotondria3
- Forgot the link...
- skt0
Most of my sites get butchered as i make them.
- 23kon0
cant beat clients for fucking up good designs or websites in general
although if you build a strict CMS where they can only choose from certain font styles/sizes/colours and images are automatically optimized when uploaded (so they aint 5Mb jpegs on the page), helps to hold things together for a bit longer.
it still doesnt stop the client going out and buying their own imagery though lol
- "buying their own imagery though" been there. Thumbs Up!mistermik
- Lucan0
yeah i find most things get butchered as we are working on them sadly