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DJ Logo Critique. 6565 Responses
Last post: 2 months, 3 weeks ago | Thread started: Aug 30, 08, 3:40 a.m.
- tank02
- First one: kerning is bad, there is also a great imbalance between
the juxtapostion of the typefaces, it just doesn't work. You try to cram to much visual stuff in the logotype.- Second one: avant garde is a bit of a safe bet if you want to look 'cool'. Its been used to death to last 2 years so i would look for a different typeface or do something exiting and more typographical with the type. Why do use i pod headphones for a dj logo?
- Dog-earAug 30, 08, 3:48 a.m. – Permalink
- uncle_helv
Dub Crookz, Koga Ninja, where the f*ck did they get their names from. It sounds like they have just picked two names out of a hat and shoved them together!!
I agree the kerning on option 1 is poor, and again you are trying too hard to make it look cool, rather than thinking about creating a mark, I mean when I think of 'Dub' I certainly don't think of 16th Century Germany and Fraktur/blackletter typefaces, I think of 1960s roots, reggae, that sort of thing, although it looses all it's meaning when you put it with the word Crookz, but but you see what I'm trying to say, look for purpose, explore meaning a bit.
and the second logo, I think toe_knee pretty much summed up what was wrong with that one! plus Avant Garde is very played out as already mentioned.
Keep trying, listen to what has been said and don't post it until you have had three or four goes at different executions and it starts to feel like a logo, start applying it to different visuals... stick it on a t-shirt, record bag, you will start to see what works or not, otherwise you will end up with another thread with 40-60 negative posts!
- Dog-earAug 30, 08, 10:19 a.m. – Permalink
- rybo
ok ok i agree with the ipod headphones.
to justify the Dub Crookz Logo, i interpratate dub as 'taking' and old style of music and making it into something modern, and i tried to think of a good conertation about 'crookz' and i got thinking about robin hood stealing from the rich to give to the poor so thats where the medival looking font came from and mixing the to styles of type is in relation to Dub music. i have changed the kerning now also :)
What do you think of the Koga Ninja Revamp?
- Dog-earAug 31, 08, 6:29 a.m. – Permalink
- anairn
That Ninja logo might feel like a good idea now, but it'll fuck up everything it encounters if it's actually used out there - how are those wee lines going to translate in a 2cm-wide block at the base of a flyer? It takes up so much space, yet says so little. I know it's hackneyed (but then, so is their bloody name), but why not make it.. I dunno ..a bit more Ninja-ish? The only thing that ties it in there is the colour black, which ... well, it's not enough.
I deleted a previous railing against your Dub Crookz logo - I won't go back into how un-Dub it feels - suffice to say, I think your choice of bastard mix of sans-serif and gothic is utterly dreadful - it's non-sensical, for a start ('Robin Hood'? Oh, come on!), it's badly-rendered (the little white fleck in the D, the fact that the C looks like a G), the colour scheme is atrocious and irrelevant. If you insist on going down this route - push it to the maxxx - really run with it and make it something. Spend a day doodling it to fuck in a notebook - integrate the two words into a more cohesive form - try centre-aligning it, adding more gothic detailing to the sans-serif forms - think about it in terms of a piece of art, rather than a logotype. At the moment, it's so half-hearted and weak, it makes me want to slap you.
You know, for all your ranting about rubbing against the corporate grain, that last one looks like it's come straight out of a meeting of clueless 60-year old myspace business wannabes in a 70s decor, fluorescent-lit office basement in Swindon.
I can't stress enough how shite I think it is.
I'd apologise, but I wouldn't mean it.
- Dog-earAug 31, 08, 7:07 a.m. – Permalink
- tank02
The ninja one is already a bit better, but really do something more exiting with the type and make it more compact.
Get inspired by the creater of the avant garde http://www.typogabor.com/herb-lu…
- Dog-earAug 31, 08, 7:14 a.m. – Permalink
- anairn
To clarify - I actually quite like the newer ninja one too (although it's a rip of all the other logos that were influenced by Reason a coupla years back, but that's not a relevant complaint here) - my issue with it is that it takes up so much space - in doing so, it reduces the likelihood of it scaling down well. It's a bit flat, too, but meh, wer.
Might be interesting if you did different versions of the logo? By which I mean, actually make two or three 'final' versions, which although clearly representing the same Thing, could be used in different contexts (like Google, etc). Praps a bad idea, I don't know.
- Dog-earAug 31, 08, 7:26 a.m. – Permalink
